New York Rangers goaltender Henrik Lundqvist, Nashville Predators forward Paul Kariya and Tampa Bay Lightning forward Martin St. Louis are among the NHL players who will be featured in a new campaign that will celebrate the start of the Stanley Cup Playoffs. Players from each of the 16 playoff-bound teams will appear in the "My Stanley Cup" ads, which will debut during the 4/8 NHL on NBC and will be in the US and Canada, including primetime on NBC and cable nets.

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"We wanted the campaign to match the quality and drama of the `My NHL' regular-season campaign, while featuring the skills and personality of the players," said Ed Horne, President, NHL Enterprises. "The 'My Stanley Cup' campaign conveys the dedication, intensity and sacrifice the players and fans share to claim Lord Stanley's Cup."

With v/o narration from actor Kiefer Sutherland of "24," the first ad features Kariya, Lundqvist, Simon Gagne of the Philadelphia Flyers and Mike Grier of the Buffalo Sabres. The second spot, voiced by actor and comedian Denis Leary of "Rescue Me," features St. Louis, Vincent Lecavalier and Brad Richards of the Lightning; Rod Brind'Amour of the Carolina Hurricanes; Ed Jovanovski of the Vancouver Canucks; Brendan Shanahan, Kris Draper and Henrik Zetterberg of the Detroit Red Wings; and Robert Esche of the Flyers. Howie Mandel, the host of NBC's "Deal or No Deal," also will lend his voice to the campaign.

Other NHL stars featured in the campaign include Rangers forward Jaromir Jagr, Flyers forward Peter Forsberg, Canucks forward Anson Carter and Red Wings defenseman Nicklas Lidstrom, among others.

The spots will air in the upcoming weeks on NBC, OLN, CBC, TSN and local affiliates. The TV ad also will be available for viewing on NHL.com. Print and on-line, featuring stills from the TV promos and the new "My Stanley Cup" artwork, will run in USA Today and other national sports pubs.