Key Messages
The relationship brings together two consumer focused market leaders whose goal is to extend relevant, engaging and measurable radio advertising capabilities to Google's online advertisers.
Provides Google Audio Ads advertisers increased distribution through guaranteed advertising inventory on all core Clear Channel radio stations across all regions of the United States, enabling them to reach specific audiences, at specific times, in targeted geographies.
Clear Channel Radio now has access to Google's large advertiser base which includes advertisers who previously did not advertise on Clear Channel Radio stations thus opening a new sales channel and generating a supplemental revenue opportunity.
The relationship provides Google Audio Ad advertisers full transparency into their radio campaigns with the accountability, measurability and efficiency typical in their online campaign management.
Clear Channel Radio will continue to develop, manage and service advertiser and advertising agency relationships through its traditional channels.
Google will provide an automated, measurable radio advertising option for its advertisers through the same existing channels it sells audio inventory today.
FAQs:
Q. What does this mean for Google advertisers?
A. For Google Audio Ads advertisers this partnership significantly increases the number and type of stations that they can advertise on. With the addition of the Clear Channel Radio advertising inventory, Audio Ads advertisers can now reach the vast majority of the U.S population in every major market.
Q. What are some example stations that will be available to Google advertisers?
A. Two example stations that will be available to Google advertisers: KFI-AM (am 640) - rated #1 in L.A. and WLTW-FM (106.7 fm) - rated #1 in NY. However, advertiser targeting will be limited to the geographic level (i.e. Los Angeles or New York) not station level (i.e. KFI-AM or WLTW-FM).
Q. When will the Clear Channel stations be available to Google advertisers?
A. Under the relationship, we hope to make Clear Channel Radio stations available to Google advertisers as soon as possible however we are not providing specific timing.
Q. How will Clear Channel radio inventory be sold?
A. Clear Channel Radio will continue to develop, manage and service advertiser and advertising agency relationships through its traditional channels.
Q. Is this agreement international?
A: No, only U.S. radio stations at this time. Google Audio Ads is currently only available in the U.S now.
Q. How many advertisers and radio stations participate in Google Audio Ads?
A. With the addition of this partnership, more than 1500 U.S. radio stations will be available for Audio Ads advertisers. The number of advertisers participating in Audio Ads is not being disclosed at this time.
RBR Observation:
Although most of the inventory being given to Google reportedly is remnant, a Wall Street Journal article indicated that some of spots being given to Google include prime morning drive time. However, as noted in Hogan's email, advertisers can buy specific markets and demos, but not specific stations. Advertisers that wish to buy specific still have to go through the regular channels.
