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Concentrating on men

RBR observation:

When viewing the TV list this is a place for cross marketing and if radio markets on TV then it seems logical to buy that 15 or 30 second promo spot for your morning drive on Leno or Letterman plus don't forget cable and guys like Dennis Miller etc. View this as a good research programming tool.

175: Sports radio

135: Classic Rock radio

131: Rock radio

131: All Talk radio

123: All News radio

122: News-Talk radio

121: Alternative radio

117: Late Night Talk/Variety TV

113: Police Docudrama TV

111: Adventure/Western/Sci-Fi TV

110: Classic Hits radio

107: Hispanic radio

107: Jazz radio

105: Late Night News TV

Source: Interep/Mediamark

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