ARBITRENDS Trend Report
RALEIGH-DURHAM Metro DAYPART:Mon-Sun 6a-Mid
DEMOGRAPHIC:Persons 12+ MARKET POPULATION:��� 1,087,100
LIST BY RANK ON AQH SHARE
Winter 2004 Spring 2004
Est Rnk Est Rnk
WPTF-AM 6.4 3 7.5 1t
WQOK-FM 9.0 1 7.5 1t
WRAL-FM 5.9 4 6.7 3
WQDR-FM 6.6 2 6.5 4
WNNL-FM 5.7 5 6.0 5
WDCG-FM 5.0 6 5.7 6
WRSN-FM 4.0 8 5.0 7
WTRG-FM @ 3.7 10t 4.3 8
WBBB-FM 3.0 12 4.2 9
WFXK-FM @ 3.8 9 3.3 10t
WFXC-FM @ 3.7 10t 3.3 10t
WRDU-FM 4.2 7 3.3 10t
WYMY-FM 2.5 13 3.1 13
WWMY-FM 1.8 15 2.2 14
WRBZ-AM 1.9 14 1.8 15
WJMH-FM 1.6 16 1.2 16t
WKXU-FM 0.9 18 1.2 16t
WMPM-AM # 1.3 17 1.1 18
WQMG-FM 0.8 19t 0.6 19
WZFX-FM ** 0.5 20t
WDNC-AM 0.8 19t 0.5 20t
WNCT-FM ** 0.4 22t
WKRR-FM ** 0.4 22t
WDNZ-AM ** 0.2 24
Market Total 100 100
# Audience estimates adjusted for actual broadcast schedule: WMPM-AM Mon-Sun 6a-Mid in Winter 2004.�� WMPM-AM Mon-Sun 6a-Mid in Spring 2004.��� ** Station(s) not reported this survey: WZFX-FM, WNCT-FM, WKRR-FM, WDNZ-AM in Winter 2004.��� @ Simulcasting Partners.See Station Information and Special Notices sections of the applicable Radio Market Report: WFXC-FM with WFXK-FM in Winter 2004. WDUR-AM with WTRG-FM in Winter 2004. WFXC-FM with WFXK-FM in Spring 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.