ARBITRENDS Trend Report
ROCHESTER, NY Metro DAYPART:Mon-Sun 6a-Mid
DEMOGRAPHIC:Persons 12+ MARKET POPULATION:���� 932,000
LIST BY RANK ON AQH SHARE
Winter 2004 Spring 2004
Est Rnk Est Rnk
WBEE-FM 8.9 2 10.8 1
WHAM-AM 9.3 1 8.4 2
WDKX-FM 7.5 4 8.3 3
WRMM-FM 7.6 3 7.1 4
WBZA-FM 4.8 6 6.1 5
WCMF-FM 4.6 7t 4.8 6t
WPXY-FM 5.4 5 4.8 6t
WVOR-FM 4.6 7t 4.6 8
WKGS-FM 3.6 9 3.8 9
WLGZ-AM 2.9 11 2.9 10
WBBF-FM 2.3 12 2.6 11
WFXF-FM 1.3 16 2.1 12
WZNE-FM 1.7 14 1.9 13t
WNVE-FM 3.5 10 1.9 13t
WRCI-FM + 0.9 18t 1.8 15
WHTK-AM 1.6 15 1.5 16
WJZR-FM 1.2 17 1.3 17
WYRK-FM 0.9 18t 1.0 18
WYLF-AM 0.5 24 0.9 19t
WZXV-FM 0.7 22t 0.9 19t
CFMX-FM 0.7 22t 0.8 21
WROC-AM 1.9 13 0.7 22
WGRF-FM 0.4 25t 0.5 23t
WBEN-AM 0.8 20t 0.5 23t
WBLK-FM ** 0.4 25t
WBTA-AM 0.4 25t 0.4 25t
WMJQ-FM ** 0.4 25t
WBUF-FM ** 0.4 25t
WTSS-FM 0.8 20t 0.4 25t
Market Total 100 100
** Station(s) not reported this survey: WBLK-FM, WMJQ-FM, WBUF-FM in Winter 2004.��� + Call letter changes: WRCI-FM changed from WDCZ- during or prior to Winter 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.