ARBITRENDS Trend Report
CHATTANOOGA Metro DAYPART:Mon-Sun 6a-Mid
DEMOGRAPHIC:Persons 12+ MARKET POPULATION:���� 414,400
LIST BY RANK ON AQH SHARE
Winter 2004 Spring 2004
Est Rnk Est Rnk
WUSY-FM 19.5 1 19.2 1
WDEF-FM 8.4 2 10.1 2
WJTT-FM 7.9 3 8.2 3
WDOD-FM 3.3 10 5.3 4
WSKZ-FM 5.6 4t 5.1 5
WOGT-FM 4.4 7t 4.8 6
WKXJ-FM 4.6 6 4.3 7
WGOW-FM @ 5.6 4t 3.9 8
WGOW-AM @ 3.0 12 3.3 9
WMPZ-FM 4.4 7t 3.1 10t
WDOD-AM 4.0 9 3.1 10t
WRXR-FM 3.2 11 2.9 12
WMXF-FM 2.5 13 2.7 13
WBDX-FM @ 1.9 14 1.9 14
WNOO-AM 1.1 16t 1.7 15
WTUN-FM + 0.9 18 0.9 16
WDEF-AM 1.2 15 0.7 17t
WFLI-AM 0.7 19 0.7 17t
WLLJ-FM @ 1.1 16t 0.7 17t
WQCH-AM # ** 0.5 20t
WALV-FM @ ** 0.5 20t
WAYA-FM @ **
Market Total 100 100
# Audience estimates adjusted for actual broadcast schedule: WQCH-AM Mon-Sun 6a-Mid in Spring 2004.��� ** Station(s) not reported this survey: WQCH-AM, WALV-FM, WAYA-FM in Winter 2004.��� @ Simulcasting Partners.See Station Information and Special Notices sections of the applicable Radio Market Report: WBDX-FM with WLLJ-FM in Winter 2004. WGOW-AM with WGOW-FM in Winter 2004. WALV-FM with WAYA-FM in Spring 2004. WBDX-FM with WLLJ-FM in Spring 2004. WGOW-AM with WGOW-FM in Spring 2004.�� + Call letter changes: WTUN-FM changed from WSGC- during or prior to Winter 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.