ARBITRENDS Trend Report
COLUMBIA, SC Metro			DAYPART:� Mon-Sun 6a-Mid�
DEMOGRAPHIC:� Persons 12+			MARKET POPULATION:���� 471,800
LIST BY RANK ON AQH SHARE
	Winter 2004		Spring 2004
	Est	Rnk	Est	Rnk
WCOS-FM	�9.3	1	�11.0	1
WNOK-FM	�5.7	6	�8.8	2
WFMV-FM @	�8.5	2	�6.5	3
WXBT-FM	�4.1	12	�6.0	4
WLXC-FM	�5.6	7	�5.9	5t
WWDM-FM	�6.1	5	�5.9	5t
WMFX-FM	�4.8	10t	�5.4	7t
WHXT-FM	�4.8	10t	�5.4	7t
WOMG-FM	�6.4	3t	�5.1	9
WTCB-FM	�5.1	8t	�5.0	10
WVOC-AM	�6.4	3t	�3.7	11
WLTY-FM	�3.0	13t	�3.1	12t
WARQ-FM	�5.1	8t	�3.1	12t
WISW-AM	�3.0	13t	�2.5	14
WZMJ-FM	�1.1	15	�1.4	15
WCOS-AM	�1.0	16	�0.8	16
WGCV-AM	�0.7	17t	�0.6	17t
WROQ-FM	�0.5	19	�0.6	17t
WOIC-AM	�**		�0.6	17t
WCEO-AM #	�**		�0.5	20t
WZNY-FM	�0.7	17t	�0.5	20t
Market Total	100		100
�# Audience estimates adjusted for actual broadcast schedule: WCEO-AM Mon-Sun 6a-Mid in Spring 2004.��� ** Station(s) not reported this survey: WOIC-AM, WCEO-AM in Winter 2004.��� @ Simulcasting Partners.� See Station Information and Special Notices sections of the applicable Radio Market Report: WFMV-FM with WLJI-FM in Winter 2004. WFMV-FM with WLJI-FM in Spring 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.� Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.� Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.