ARBITRENDS Trend Report
LOUISVILLE Metro			DAYPART:� Mon-Sun 6a-Mid�
DEMOGRAPHIC:� Persons 12+			MARKET POPULATION:���� 912,000
LIST BY RANK ON AQH SHARE
	Spring 2004		May-Jun-Jul 2004
	Est	Rnk	Est	Rnk
WAMZ-FM	�12.2	1	�13.9	1
WHAS-AM	�10.5	2	�10.2	2
WVEZ-FM	�6.9	3	�7.4	3
WGZB-FM	�5.9	4	�6.1	4
WSFR-FM	�4.4	5	�4.6	5
WDJX-FM	�4.2	7	�4.3	6
WRKA-FM	�3.7	9	�4.1	7
WMJM-FM	�4.3	6	�3.7	8
WZKF-FM	�4.1	8	�3.6	9
WQMF-FM	�3.5	10t	�3.4	10
WTFX-FM	�3.5	10t	�3.0	11
WXMA-FM	�3.2	12	�2.6	12
WJZL-FM @	�1.9	14	�2.2	13
WGTK-AM	�1.7	15	�2.0	14
WPTI-FM	�2.2	13	�1.9	15
WEGK-FM	�1.3	17	�1.5	16
WRVI-FM	�1.2	18t	�1.4	17
WLRS-FM	�1.5	16	�1.3	18
WASE-FM	�1.0	22t	�1.2	19
WFIA-FM @	�1.0	22t	�1.0	20t
WXXA-AM	�1.2	18t	�1.0	20t
WLOU-AM	�1.2	18t	�0.9	22t
WKJK-AM	�0.7	24t	�0.9	22t
WLLV-AM	�0.4	28t	�0.7	24
WAVG-AM	�0.7	24t	�0.6	25
WMPI-FM	�0.5	27	�0.5	26
WTSZ-FM @	�1.1	21	�0.4	27t
WJZO-FM @	�0.6	26	�0.4	27t
WFIA-AM @	�0.4	28t	�0.4	27t
WTMT-AM @	�0.2	30	�0.3	30
Market Total	100		100
�@ Simulcasting Partners.� See Station Information and Special Notices sections of the applicable Radio Market Report: WFIA-AM with WFIA-FM in Spring 2004. WJZL-FM with WJZO-FM in Spring 2004. WTMT-AM with WTSZ-FM in Spring 2004. WFIA-AM with WFIA-FM in May-Jun-Jul 2004. WJZL-FM with WJZO-FM in May-Jun-Jul 2004. WTMT-AM with WTSZ-FM in May-Jun-Jul 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.� Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.� Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.