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Arbitron Ratings Data
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for Columbia, SC
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AQH Share for Persons 12+, Mon-Sun 6AM-Mid
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Station
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Format
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SU04
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FA04
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WI05
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SP05
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WLXC-FM
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Urban Adult
Contemporary
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6.3
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6.2
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5.7
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7.5
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WWDM-FM
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Urban Adult
Contemporary
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6.8
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5.7
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7.6
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7.2
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WFMV-FM @
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Contemporary
Inspirational
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6.8
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7.1
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5.7
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7.1
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WCOS-FM
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Country
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9.1
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8.6
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6.3
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6.8
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WXBT-FM
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Urban Contemporary
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5.7
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4.6
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5.7
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6.4
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WMFX-FM
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Classic Rock
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6.0
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5.2
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5.8
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5.6
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WNOK-FM
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Pop Contemporary
Hit Radio
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5.9
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5.7
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5.8
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5.6
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WTCB-FM
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Adult Contemporary
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4.5
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5.5
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5.5
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5.5
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WOMG-FM
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Oldies
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4.5
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3.8
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4.2
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5.1
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WHXT-FM
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Urban Contemporary
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6.2
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6.6
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5.4
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4.8
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WVOC-AM
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News Talk
Information
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5.7
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5.5
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4.5
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4.3
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WLTY-FM
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Adult Contemporary
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3.1
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4.2
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3.3
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3.5
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WARQ-FM
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Alternative
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4.9
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3.7
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3.6
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3.3
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WWNQ-FM
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Country
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*
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*
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4.5
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2.9
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WWNU-FM
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Country
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*
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0.6
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1.0
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2.6
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WISW-AM
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News Talk
Information
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2.3
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2.3
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2.5
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1.3
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WCEO-AM
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Mexican Regional
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0.8
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0.6
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1.2
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1.2
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WCOS-AM
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All Sports
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1.2
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1.2
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0.9
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0.9
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WOIC-AM
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Talk/Personality
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0.6
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0.8
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0.6
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0.9
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WGCV-AM
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Gospel
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0.8
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0.6
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0.6
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0.7
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WZMJ-FM
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All Sports
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1.7
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1.1
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1.2
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0.7
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WKSP-FM
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Urban Adult
Contemporary
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0.6
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*
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*
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0.4
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WLJI-FM @
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Contemporary
Inspirational
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0.2
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0.2
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0.4
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0.1
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WBBQ-FM
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Adult Contemporary
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*
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*
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0.4
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*
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WIBL-FM
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Country
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*
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1.1
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0.6
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*
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WIGL-FM
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Hot Adult
Contemporary
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*
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0.5
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0.4
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*
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WKSX-FM
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Oldies
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*
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0.0
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*
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*
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WQXL-AM
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Contemporary
Christian
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*
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0.5
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*
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*
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WROQ-FM
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Classic Rock
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*
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0.8
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0.4
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*
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WZNY-FM
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Pop Contemporary
Hit Radio
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0.5
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*
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*
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*
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@Simulcasting partners for Spring 2005:
WFMV-FM with WLJI-FM.
* Data are not available for this
station/survey. This happens primarily in two-survey-per-year markets where
data are released only in Spring and Fall.
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