Satellite radio listeners profiled
A new analysis of the most recent Simultaneous Media Survey (SIMM VI) by BIGresearch defines listeners of satellite radio from a consumption standpoint.
Here are numerous insights from the study on the consumption power of a small (4.3% of 18+ population, approximately 9.5 million) but lucrative group of consumers:
Gender:
Male 56.1%
Female 43.9%
Average Age:
42.7
25-54 66%
Income:
$77,329 Average Household
Top Pet:
Dog
Ownership 68.5%
Leisure Activities: Active lifestyles with top 5 being:
1. Watch TV 68.3%
2. Listen to Music 66.4%
3. Surf the Net 65.0%
4. Dining Out 63.8%
5. Read Books 59.9%
Satellite radio listeners are also more likely to go to the movies, play team sports, golf, tennis, tailgate, snow ski, boating, sailing or swimming. They are a pharmaceutical company's dream because satellite radio listeners suffer from the following health conditions more than the general population:
Acid Reflux
Allergies
Arthritis
Depression
Headaches/Migraines (probably from all the leisure time activities)
Heartburn/Indigestion
Heart Disease
Insomnia
Overweight (from too much dining out)
They are influential consumers who give advice to others about purchasing products or services; 40.5% regularly do so. When it comes to shopping they buy their groceries at Wal-Mart; their undergarments are Hanes, Fruit of the Loom or Victoria's Secret. When energy levels are low, 61.9% regularly purchase an energy bar or they have a salty snack. Once they are recharged they go online and their top 3 ISP's are Comcast, AOL and SBC/Yahoo. While online they prefer to search using Google or Yahoo. But they don't just search - - 40.5% regularly shop online and they shop at eBay, Amazon or Newegg most. In the next six months they'll stay just as busy as ever with above-market purchase intentions for: cars/trucks, computers, furniture, home appliances, house, jewelry, major home improvement, RV/boat, stereo equipment, TV, DVD, digital camera, and vacation travel. If you see a satellite radio listener driving around town, (on their way to buying something) they'll probably be driving a:
Chevy
Ford
Dodge
Toyota
Acura or GMC
And for those satellite radio listeners who haven't already spent enough and are planning on buying a car/truck, here's the five top brands they are looking to buy:
Ford
Chevy
Lexus
Toyota
Dodge
Are you reading this from a forwarded email?
