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Nielsen vs. Arbitron: The top 20
The major ratings services for both radio and TV have released their market ranking updates - - Nielsen for the 2005-2006 TV season and Arbitron for the next year of radio ratings, beginning with the Fall book. If you've spent your entire career in one broadcast medium, you may be surprised to see how different the market rankings are in the other. The biggest difference is the two big Arbitron markets that don't show up at all as Nielsen markets - - #13 Puerto Rico, which isn't rated at all by Nielsen, and #18 Nassau-Suffolk (Long Island), which is part of the NYC market as far as Nielsen is concerned. Most of the differences can be attributed to Nielsen TV markets generally being larger, often encompassing multiple Arbitron radio markets. We've put the top 20 for each ratings service side-by-side.
Broadcast market rankings
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Nielsen
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TV households
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Arbitron
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12+ population
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1
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New York
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7,375,530
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New York
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15,332,000
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2
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Los Angeles
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5,536,430
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Los Angeles
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10,790,100
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3
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Chicago
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3,430,790
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Chicago
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7,698,300
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4
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Philadelphia
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2,925,560
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San Francisco
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5,829,700
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5
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Boston
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2,375,310
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Dallas-Ft. Worth
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4,730,200
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6
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San Francisco
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2,355,740
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Philadelphia
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4,354,900
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7
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Dallas-Ft. Worth
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2,336,140
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Houston
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4,353,000
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8
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Washington, DC
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2,252,550
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Washington, DC
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4,132,800
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9
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Atlanta
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2,097,220
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Detroit
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3,892,600
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10
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Houston
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1,938,670
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Atlanta
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3,860,100
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11
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Detroit
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1,936,350
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Boston
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3,841,100
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12
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Tampa-St. Pete
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1,710,400
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Miami
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3,505,100
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13
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Seattle-Tacoma
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1,701,950
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Puerto Rico
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3,250,400
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14
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Phoenix
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1,660,430
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Seattle-Tacoma
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3,204,800
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15
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Minneapolis-St. Paul
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1,652,940
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Phoenix
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2,938,500
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16
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Cleveland
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1,541,780
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Minneapolis-St. Paul
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2,632,400
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17
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Miami
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1,522,960
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San Diego
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2,484,900
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18
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Denver
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1,415,180
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Nassau-Suffolk
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2,393,800
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19
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Sacramento
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1,345,820
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Tampa-St. Pete
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2,262,900
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20
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Orlando
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1,345,700
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St. Louis
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2,262,000
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Source: Nielsen Media Research; Arbitron
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