Software providers readying Arbitron PPM rollout
Arbitron says more than a dozen firms are on track to upgrade their systems from diary-based ratings data to Portable People Meter based ratings information.
"Not only does Arbitron have to get its software reporting systems ready for Portable People Meter ratings, there are many other buying, planning, research, sales, traffic and presentation systems that the radio industry relies on that we want to see ready for PPM when it arrives" said Pierre Bouvard, President, Sales and Marketing, Arbitron.
"We've provided our third party providers with test data files, extensive documentation and lots of support to help them get their systems ready for the rollout of the Portable People Meter," said Cory Flahaven, PPM product manager, Arbitron. "A PPM ratings service will be delivering 13 four-week reports each year. Each of these reports will feature the full complement of demographic, socioeconomic and race/ethnic breakouts that today are only delivered quarterly or semi-annually. We want the rest of the industry to be as ready as we are for our next generation electronic measurement system."
Software Providers/Systems
|
Provider
|
Houston Participant
|
Licensed for PPM "Currency"
|
System tested as "PPM Currency Ready"
|
|
ACT 1 Systems, Inc.
|
Yes
|
Yes
|
Slated for9/5
|
|
COREMedia
|
|
Yes
|
|
|
Cornerstone Research Inc.
|
Yes
|
Yes
|
Yes
|
|
Datatech Software Corp.
|
Yes
|
Yes
|
slated for 8/31
|
|
Donovan Data Systems, Inc.
|
Yes
|
Yes
|
|
|
Harris Software Systems
|
Yes
|
Yes
|
|
|
Interactive Market Systems Inc. (IMS)
|
Yes
|
|
|
|
International Demographics, Inc.
|
|
Yes
|
Yes
|
|
Integrated Radio Systems (IRS)*
|
Yes
|
Yes
|
Yes
|
|
International Software Development (ISD)
|
|
Yes
|
Yes
|
|
Marketing Resources Plus (SmartPlus)*
|
Yes
|
Yes
|
Yes
|
|
Marketron International
|
|
Yes
|
Yes
|
|
Mediaplex (formerly known as Adware)
|
|
Yes
|
slated for Sept
|
|
Radio Research Consortium (RRC)
|
Yes
|
|
|
|
Research Director Inc.
|
Yes
|
Yes
|
Yes
|
|
Strata Marketing, Inc.
|
Yes
|
|
Yes
|
|
Tapscan*
|
Yes
|
Yes
|
Yes
|
|
Visual Ratings
|
Yes
|
Yes
|
slated for Oct 1
|
|
Wicks Broadcast Solutions
|
Yes
|
Yes
|
Yes
|
* denotes Arbitron software system
