Hilton and Twentieth Television team for national sweepstakes campaign

Hilton Garden Inn hotels and Twentieth Television announced they have teamed up on Yes, Dear...Let's Get Out of Here, a national sweepstakes campaign which uses television, radio, in-hotel and online to generate viewers to watch "Yes, Dear," the newly nationally syndicated comedy series now on five nights a week. Guests can log on to www.YesDearSweepstakes.com or www.hiltongardeninn.com for a chance to win a four-day/three-night getaway for two at a participating Hilton Garden Inn hotel in the continental U.S.

The sweepstakes will be heavily promoted locally and nationally through a variety of marketing initiatives, including Hilton Garden Inn hotel collateral (in-room, in-elevator, front desk signage, key card inserts and online) that will be strategically placed throughout each location. To complement the Hilton Garden Inn brand's efforts, Twentieth Television has launched an extensive broadcast station affiliate campaign featuring on-air spots to heighten awareness of "Yes, Dear" and the sweepstakes.

More than 120 broadcast stations throughout the country are participating by localizing the promotion and incorporating local sponsors into the campaign to generate added revenue. Moreover, an aggressive radio promotion promoting the sitcom and sweepstakes will take place in the top 20 markets.

In the online arena, the campaign will include rich media ads and banners, as well as a dedicated sweepstakes microsite strategically seeded on a wide array of targeted websites and portals, including Yahoo!, MSN and AOL, among others. Links to the campaign's microsite will also be housed on its affiliates and radio station partners' websites

Susan Kantor, SVP, marketing and creative of Twentieth Television, stated, "We are delighted to be partnered with Hilton Garden Inn hotels on this exciting promotion to generate awareness for 'Yes, Dear's debut season in off-net syndication. This promotion accomplishes mutually beneficial goals for both parties - 'Yes, Dear' benefits by marketing this funny program to viewers in a targeted environment while Hilton Garden Inn enjoys increased brand association and awareness through this multifaceted promotion."