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Infinity thumbs up boosts Houston PPM test

TVBR's exclusive report yesterday, which was later confirmed by Infinity President and COO Joel Hollander at the UBS Securities Media Week conference in New York, means that Arbitron faces only two radio holdouts from encoding for the upcoming Portable People Meter test in Houston. We reported last July that with Infinity, Cox Radio and Radio One all refusing to encode, Arbitron would have only 52.1 commercial radio share points participating in the test, with 30.7% boycotting. Those figures were based on the Winter 2004 Arbitron ratings. Using the same ratings book, the count is now 60.6 in and only 22.2 out. Using the most recent book, Summer 2004, the numbers are only slightly different - - 60.3 in and 22.4. Meanwhile, participation by broadcast TV and cable MSOs in the market is said to be essentially unanimous, despite Nielsen's refusal to be an active partner in the test. Here's our updated radio chart of who's in and who's out.

Stations which may participate in PPM test

Owner

Calls

AM/FM

Format

Share*

ABC/Disney

KMIC

AM

Kids/Top40

0

Aleluya Christian Broadcasting

KBRZ

AM

Span/CCtmp

0

Aleluya Christian Broadcasting

KFTG

FM

Gospel

0

Alvin Community College

KACC

FM

AOR

0

American Family Association

KAXF

FM

Christian

0

Clear Channel Communications

KHMX

FM

Hot AC

2.8

Clear Channel Communications

KBME

AM

Adlt Stndrd

0.8

Clear Channel Communications

KKRW

FM

Clsc Rock

2.3

Clear Channel Communications

KLOL

FM

Spanish

2.8

Clear Channel Communications

KODA

FM

Soft AC

5.0

Clear Channel Communications

KPRC

AM

Talk

3.8

Clear Channel Communications

KTBZ

FM

Modern Rock

3.6

Clear Channel Communications

KTRH

AM

News/Sprts

3.3

Community Radio

KJIC

FM

Gospel

0

Cumulus Media

KRWP

FM

Urban AC

1.1

Cumulus Media

KSTB

FM

Country

0

Cumulus Media

KVST

FM

Country

0

Entravision

KGOL

AM

Asian

0

Eternal Truth Broadcasting

KGBC

AM

Religion

0

Henderson, Roy E

KEZB

FM

AC

0

Hispanic Broadcasting Inc.

KYST

AM

Spn/Nws/Tlk

0

Houston Christian Broadcasters

KHCB

FM

Christian

0

Houston Christian Broadcasters

KHCB

AM

Span/Chrst

0

KCOH Inc.

KCOH

AM

Urban

0.5

KSBJ Educational Foundation

KSBJ

FM

ChrsContemp

0

KSBJ Educational Foundation

KYBJ

FM

ChrsContemp

0

Liberman Broadcasting

KEYH

AM

Tropical

0.5

Liberman Broadcasting

KTJM

FM

Mexican

2

Liberman Broadcasting

KIOX

FM

Span/CHR

0

Liberman Broadcasting

KJOJ

FM

Mexican

0.7

Liberman Broadcasting

KJOJ

AM

Asian

0

Liberman Broadcasting

KQUE

AM

Ranchera

0.8

Liberman Broadcasting

KSEV

AM

Talk

1.4

Liberman Broadcasting

KXGJ

FM

Tropical

0

Liberman Broadcasting

KQQK

FM

Span/CHR

0.8

Martin Broadcasting

KYOK

AM

Gospl/CCtmp

0

Multicultural Radio Broadcasting

KCHN

AM

Ethnic

0

Multicultural Radio Broadcasting

KXYZ

AM

Spanish

0

New Wavo Communications Group

KUST

FM

Country

0

Pacifica Foundation

KPFT

FM

Ecltc/Talk

0

Prairie View A&M University

KPVU

FM

NPR/SJz/Gsp

0

Provenzano, Matthew

KYND

AM

Eth/Rlg/Spn

0

Rice University

KTRU

FM

Variety

0

Salem Communications

KKHT

AM

Chrst/Talk

0

Salem Communications

KTEK

AM

Cst/Tlk/Eth

0

Salt of Earth Broadcasting

KWWJ

AM

Gospl/Chrst

0.8

SIGA Broadcasting Corp

KLVL

AM

Spn/Cst/Var

0

SkyWave Broadcasting Inc

KILE

AM

Ethnic

0

Susquehanna Radio

KRBE

FM

CHR

4.9

Texas Southern University

KTSU

FM

Jaz/Old/BGs

0

Trinity River Valley Broacasting

KSHN

FM

AC/Old/Cty

0

University of Houston

KUHF

FM

Classical

0

Univision Communications

KLAT

AM

Spn/Nws/Tlk

0.5

Univision Communications

KLTN

FM

Span/Mexcn

5.7

Univision Communications

KPTY

FM

Hip Hop

4.2

Univision Communications

KLTO

FM

Hip Hop

0

Univision Communications

KRTX

AM

Tejano

0

Univision Communications

KOBT

FM

Spn/Trp/Var

0.8

Univision Communications

KOVE

FM

Span/AdCHR

3.6

Viacom/Infinity

KHJZ

FM

Smooth Jazz

3.0

Viacom/Infinity

KIKK

AM

Stern/misc.

0

Viacom/Infinity

KILT

FM

Country

3.3

Viacom/Infinity

KILT

AM

Sports

1.3

Combined share

60.3

Out of PPM test

Cox Radio

KKBQ

FM

Country

3.7

Cox Radio

KHPT

FM

80s Hits

2.0

Cox Radio

KLDE

FM

Oldies

2.2

Cox Radio

KTHT

FM

Country

2.9

Radio One

KBXX

FM

R&BOd/HpHop

5.8

Radio One

KMJQ

FM

Urban

5.2

Radio One

KROI

FM

Mexican

0.6

Combined share

22.4

*Arbitron share 12+, Summer 2004

RBR observation:
Even with most radio groups participating in the test, there are bigger obstacles for Arbitron to deal with. As Hollander noted yesterday when speaking of the PPM test - - "which is not going to cost us any money right now." Cox Radio CEO Bob Neil is dead set against the PPM technology, even if Arbitron were offering it for free (which it isn't), but cost is a major factor for other radio groups and they're finding the idea of a 40% price hike for ratings hard to swallow - - and that's IF Nielsen signs onto a joint venture to use PPM for TV and cable as well, which is still a big IF. Otherwise, a 65% hike for radio-only PPM is going to be really hard to sell to the industry.


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