RADAR 82 Standard Rpt vs. RADAR 83 Standard Rpt |
Volume 2, Network
Audiences to All Commercials |
All Broadcasts
except 12M-6AM |
|
ADULTS 25-54 |
|
|
RADAR 82 |
|
RADAR 83 |
|
CHANGE |
NETWORK |
AUD |
|
RTG |
|
RANK |
AUD |
|
RTG |
|
RANK |
����
(%) |
|
|
(000) |
|
(%) |
|
|
(000) |
|
(%) |
|
|
|
|
|
ABC Daytime Direction |
3,166 |
|
2.6 |
|
1 |
|
3,010 |
|
2.4 |
|
1 |
|
|
-4.9% |
|
Jones MediaAmerica TWC |
2,591 |
|
2.1 |
|
6 |
|
2,708 |
|
2.2 |
|
2 |
|
|
4.5% |
|
Westwood CBS News Primetime |
2,713 |
|
2.2 |
|
4 |
|
2,693 |
|
2.2 |
|
3 |
|
|
-0.7% |
|
Dial-Global Complete FM |
2,632 |
|
2.1 |
|
5 |
|
2,608 |
|
2.1 |
|
4 |
|
|
-0.9% |
|
Premiere Morning Drive |
���� -- |
|
�� -- |
|
��� -- |
|
2,417 |
|
2.0 |
|
5 |
|
������ -- |
|
Dial-Global Contemporary |
2,316 |
|
1.9 |
|
9 |
|
2,368 |
|
1.9 |
|
6 |
|
|
2.2% |
|
Premiere Mediabase |
2,486 |
|
2.0 |
|
8 |
|
2,364 |
|
1.9 |
|
7 |
|
|
-4.9% |
|
ABC Young Adult |
2,490 |
|
2.0 |
|
7 |
|
2,325 |
|
1.9 |
|
8 |
|
-6.6% |
|
Premiere Male Focus |
1,984 |
|
1.6 |
|
15 |
|
2,181 |
|
1.8 |
|
9 |
|
|
9.9% |
|
ABC Morning News |
2,227 |
|
1.8 |
|
10 |
|
2,171 |
|
1.8 |
|
10 |
|
|
-2.5% |
|
Premiere Emerald Plus |
���� -- |
|
�� -- |
|
��� -- |
|
1,984 |
|
1.6 |
|
11 |
|
������ -- |
|
ABC News/Talk |
946 |
|
0.8 |
|
35 |
|
1,939 |
|
1.6 |
|
12 |
|
105.0% |
|
American Urban Pinnacle |
1,991 |
|
1.6 |
|
14 |
|
1,810 |
|
1.5 |
|
13 |
|
|
-9.1% |
|
ABC Urban Advantage |
1,944 |
|
1.6 |
|
16 |
|
|
1,751 |
|
1.4 |
|
14 |
|
-9.9% |
|
Premiere Sapphire Plus |
���� -- |
|
�� -- |
|
��� -- |
|
1,668 |
|
1.4 |
|
15 |
|
������ -- |
|
Premiere Sapphire |
���� -- |
|
�� -- |
|
��� -- |
|
1,626 |
|
1.3 |
|
16 |
|
������ -- |
|
Premiere Diamond Plus |
���� -- |
|
�� -- |
|
��� -- |
|
1,616 |
|
1.3 |
|
17 |
|
������ -- |
|
Westwood Power FM |
1,629 |
|
1.3 |
|
19 |
|
1,599 |
|
1.3 |
|
18 |
|
|
-1.8% |
|
Westwood Traffic I Sponsorship |
1,669 |
|
1.4 |
|
17 |
|
1,585 |
|
1.3 |
|
19 |
|
-5.0% |
|
Westwood Traffic II
Sponsorship |
1,577 |
|
1.3 |
|
20 |
|
1,533 |
|
1.2 |
|
20 |
|
-2.8% |
|
Westwood CBS Mix Weekend |
1,574 |
|
1.3 |
|
21 |
|
1,525 |
|
1.2 |
|
21 |
|
|
-3.1% |
|
Premiere Pearl Plus |
���� -- |
|
�� -- |
|
��� -- |
|
1,515 |
|
1.2 |
|
22 |
|
������ -- |
|
Premiere Female Focus |
���� -- |
|
�� -- |
|
��� -- |
|
1,490 |
|
1.2 |
|
23 |
|
������ -- |
|
Premiere Pearl |
���� -- |
|
�� -- |
|
��� -- |
|
1,465 |
|
1.2 |
|
24 |
|
������ -- |
|
ABC Hot FM |
1,397 |
|
1.1 |
|
25 |
|
1,410 |
|
1.1 |
|
25 |
|
0.9% |
|
Premiere Emerald |
���� -- |
|
�� -- |
|
��� -- |
|
1,389 |
|
1.1 |
|
26 |
|
������ -- |
|
ABC Prime Reach |
1,406 |
|
1.1 |
|
24 |
|
1,365 |
|
1.1 |
|
27 |
|
|
-2.9% |
|
CrystalNet Prestige |
1,468 |
|
1.2 |
|
23 |
|
1,363 |
|
1.1 |
|
28 |
|
|
-7.2% |
|
Premiere Diamond |
���� -- |
|
�� -- |
|
��� -- |
|
1,344 |
|
1.1 |
|
29 |
|
������ -- |
|
Westwood Edge |
1,071 |
|
0.9 |
|
33 |
|
1,227 |
|
1.0 |
|
30 |
|
|
14.6% |
|
ABC Advantage |
1,210 |
|
1.0 |
|
27 |
|
1,210 |
|
1.0 |
|
31 |
|
|
������ nc |
|
Westwood NBC Lite FM |
1,196 |
|
1.0 |
|
28 |
|
1,173 |
|
0.9 |
|
32 |
|
|
-1.9% |
|
Westwood CNN News Reach |
1,171 |
|
0.9 |
|
29 |
|
1,169 |
|
0.9 |
|
33 |
|
|
-0.2% |
|
ABC FM Connection |
1,109 |
|
0.9 |
|
32 |
|
1,056 |
|
0.9 |
|
34 |
|
|
-4.8% |
|
American Urban Renaissance |
1,113 |
|
0.9 |
|
31 |
|
1,029 |
|
0.8 |
|
35 |
|
|
-7.5% |
|
American Urban STRZ Wknd Ent |
���� -- |
|
�� -- |
|
��� -- |
|
1,013 |
|
0.8 |
|
36 |
|
|
������ -- |
|
Premiere Urban One |
���� -- |
|
�� -- |
|
��� -- |
|
817 |
|
0.7 |
|
37 |
|
|
������ -- |
|
Westwood CBS News Max |
803 |
|
0.7 |
|
38 |
|
774 |
|
0.6 |
|
38 |
|
|
-3.6% |
|
Westwood FM Weekend Source |
703 |
|
0.6 |
|
39 |
|
673 |
|
0.5 |
|
39 |
|
|
-4.3% |
|
Westwood NeXt FM |
590 |
|
0.5 |
|
41 |
|
582 |
|
0.5 |
|
40 |
|
|
-1.4% |
|
ABC Information &
Entertainment |
609 |
|
0.5 |
|
40 |
|
562 |
|
0.5 |
|
41 |
|
|
-7.7% |
|
Westwood Power FM Max |
527 |
|
0.4 |
|
42 |
|
522 |
|
0.4 |
|
42 |
|
|
-0.9% |
|
Westwood NBC Lite FM Max |
503 |
|
0.4 |
|
43 |
|
496 |
|
0.4 |
|
43 |
|
|
-1.4% |
|
Westwood CBS FM |
476 |
|
0.4 |
|
44 |
|
436 |
|
0.4 |
|
44 |
|
|
-8.4% |
|
Westwood Digital 24/7 Music |
292 |
|
0.2 |
|
45 |
|
281 |
|
0.2 |
|
45 |
|
|
-3.8% |
|
ABC Music |
282 |
|
0.2 |
|
46 |
|
251 |
|
0.2 |
|
46 |
|
|
-11.0% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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|
|
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