From the BIGResearch Consumer Intentions and Actions survey (CIA) which surveys over 7000 consumers every month, the following charts display what Boys and Girls want for their holiday gifts in 2005.

Boys are displaying this interest and fascination in video games number 1 and electronics such as Xbox (6) and Playstation (10). And Girls registering dolls such as Barbie dolls (1), Bratz (2), Dora the Explorer (3), but note the coming of the future is here, as girls are requesting video games (5) and Ipod/MP3 players (6).

With boys and girls embracing the new media first as "toys," these technologies/medias will become second nature to the immediate future generation challenging traditional media. Today's toys punctuate displacement of traditional media business models. It is in the hands of the consumer.