Click on the banner to learn more...
|
Arbitron breaks into the 300s
With the announcement that four new measured markets are on their way this spring, ratings giant Arbitron takes its total over the 300 benchmark. One of the newbies, Aspen CO, will occupy the lowest rung on the ranking ladder at #301 with a 12+ population of 55.8K. The others are #234 Twin Falls (Sun Valley) ID (pop. 142.7K), #264 Grand Island-Kearney NE (pop. 111.3K) and #290 Hot Springs AR (pop. 82.6K). They join a pair of markets which are in the process of being measured for the first time as members of the Fall 2006 survey: #227 Las Cruces NM (pop. 159.2K) and #262 Kalispill-Flathead Valley MT (pop. 115.5K). Arbitron SVP Carol Hanley underscored the company's commitment to serving smaller markets, saying, "The long-term trend among small-market broadcasters has been to work with Arbitron to create new, measured markets, even for towns in which the entire 12+ population could fit into the Rose Bowl with seats to spare." She noted that Arbitron's market roster has grown from a total of 262 at the time of the 1996 spring survey.
Here are the rated markets to be.
New Spring 2007/ Fall 2006 Markets
|
Market Name
|
First Survey
|
Persons 12+ Population
|
Estimated Market Rank
|
|
Aspen, CO
|
Spring 2007
|
55,800
|
#301
|
|
Grand Island-Kearney, NE
|
Spring 2007
|
111,300
|
#264
|
|
Hot Springs, AR
|
Spring 2007
|
82,600
|
#290
|
|
Twin Falls (Sun Valley), ID
|
Spring 2007
|
142,700
|
#234
|
|
Kalispell-Flathead Valley, MT
|
Fall 2006
|
115,500
|
#262
|
|
Las Cruces, NM
|
Fall 2006
|
159,200
|
#227
|
Source: Arbitron
RBR observation:
This is good news for many and trust Arbitron will deliver the marketing necessary to put these radio markets and those stations on the radar screen in 2007. So much attention this year has been dedicated to PPM that many, including RBR, have to get refocused on all of radio and their needs to succeed. Not matter the size of the market or station owner, everyone needs ideas that work in today's competitive environment.
Publisher note:
A new year will be here in two weeks so RBR and TVBR brand's 2007 the year to Work Smarter Not Harder. Stay tuned.
|
|
Radio Business Report
First... Fast... Factual and Independently Owned
|
 |
New readers can receive our RBR Morning Epaper
FREE for the next 60 Business days!
|
|
|
©2006 Radio Business Report, Inc. All rights reserved.
Radio Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191
|
