A new study released by the Newspaper National Network reveals that 53% of women who read the food section of their newspaper identify it as their single most useful source for food info. The study was conducted for NNN by Gallup & Robinson using a national web panel. 85% of respondents said that ads are of more practical value when found in newspaper food sections, versus 15% in women's magazines. 56% of respondents visit their local paper's website and identify the food section as their favorite content area after local news.

---

More findings

53% of Readers Choose The Food Section as the single most useful source of food shopping information

Newspaper Food Section: 53%

Website About Food: 17%

Cable Food Channel: 14%

Food Magazine: 12%

Food Section of Magazine: 5%

Newspaper Food Section Ads Offer More Practical Value

Newspaper Food Section Ads: 85%

Women's Magazines: 15%

71% agree that they "Pay Special Attention to Advertising in Food Sections"

65% of readers "Always Look at the Food Section before Going Food Shopping"

66% agree that they "Often Save Recipes/Articles From the Food Section

54% agree that they "Refer to Section While Making My Shopping List"