Building its wireless initiatives and original content for mobile, MTV Networks has created MTVN Mobile Media, a new unit dedicated to growing the company's mobile entertainment business. MTVN Mobile Media will be responsible for managing mobile partnerships and content distribution for the company, and will support the teams at the individual MTVN brands in developing a portfolio of mobile content and applications--including personalization, entertainment, information and messaging products.
The unit will be led by Greg Clayman, who has been promoted to Senior Vice President of MTVN Mobile Media. MTVN Mobile Media reports into MTVN Global Digital Media, led by Mika Salmi, President; and MTVN Affiliate Sales and Marketing, led by Nicole Browning, President.
MTVN also announced promotions for two other mobile execs. Alice Kim, now VP/Carrier Relations and Wireless Distribution, will cultivate the company's existing distribution partnerships for all MTVN brands and will also direct distribution, marketing and business development relationships with carriers. Jeremiah Zinn, now VP/Mobile Operations and Product Development, will work with the teams at each individual brand to manage the full lifecycle of wireless products and for forging relationships with leading service and technology companies. Zinn and Kim will continue reporting to Clayman.
"Connecting with our consumers on every platform they love is at the heart of our digital strategy," said Judy McGrath, MTVN CEO. "MTVN Mobile Media will help our brands take it even further in distribution and product development, and it will expand our global wireless footprint even more, so the communities around our brands can access our content anywhere."
Content
Original made-for-mobile programs, including MTV's popular "Sway's Hip Hop Owner's Manual", CMT's "Road Hammers", Comedy Central's "Clip Joint", and VH1's "Celebhead";
Extensions from such television franchises as Comedy Central's Peabody and Emmy Award-winning "The Daily Show with Jon Stewart"; MTV's "Laguna Beach"; Nickelodeon's "SpongeBob SquarePants"; VH1's "Best Week Ever"; Logo's "Noah's Arc"; and CMT's "Dallas Cowboys Cheerleaders" series;
Original animation, such as "Usavitch" and "Lightman" from Flux in Japan and MTV International's "Wulffmorgenthaler";
Innovative "making of," behind-the-scenes and after-shows developed exclusively for the wireless medium;
MTV, VH1 and CMT music video premieres and exclusive music performances from such franchises as VH1's [email protected] and CMT's "Studio 330 Sessions", and simulcasts of tentpoles like "The MTV Europe Music Awards";
Content highlighting social issues important to MTVN audiences, such as MTVN International's HIV/AIDS prevention campaign, "Staying Alive";
The largest selection of stand-up comedy on mobile, made available by Comedy Central.
