Tony Snow to be treated for colon cancer
Fox News Radio/Fox News Channel political contributor Tony Snow told listeners of his daily radio show he has been diagnosed with colon cancer. Said Snow, 49:
"For years, I've had colitis, which is a disease that has a pretty high cancer risk, and Friday after I got off the air, my doctor informed me that he had found a small, cancerous lesion inside my colon," Snow said on the radio yesterday. "So as soon as possible, I'm going to go in and get that sucker taken out."
Doctors told Snow that his prognosis is good. Snow said he hopes that the disease and its treatment will not keep him off the air for any extended period of time. "I'm going to start seeking treatment, so I don't know if I'm going to be here tomorrow," Snow said. "I'm going to work as much as I can because I've got to tell you, I love doing this, I love being here, and this also gives me something to do rather than letting my imagination run wild with fears about what might be happening in my body."
Bateman is Fisher CFO
The CFO of Fisher Communications was misidentified in yesterday's Epaper. The company's current CFO is Rob Bateman.
CBS really, really, really loves "Raymond"
CBS is pulling out all the stops to promote the grand finale of "Everybody Loves Raymond. After appearing together on "Oprah" earlier this month, cast members are now making the rounds of the TV daytime and late night talk shows. The multi-layered promotional effort includes a vote on CBS.com for viewers' all-time favorite episodes; on-air tributes by celebrities; heavy promotion on Viacom radio and cable properties; extensive co-marketing with CBS's 200-plus affiliated stations; and special Raymond-themed content on "CBS Eye on American." The successful sitcom signs off with its 210th episode on May 16. The finale will be preceded by a one-hour special featuring behind-the-scenes footage, highlights from the show's nine seasons and interviews with the cast.
Three AAF most promising minority students were beneficiaries of BBDO MET Fund
Last Wednesday the AAF honored their most promising minority students, those minority students deemed exceptional by their college professors and advisors. Three of the students selected; Brandon Burns, Danny Kim, and Shonda Womack, had been previously recognized for their talents and interest in advertising by BBDO as recipients of the BBDO Minority Education and Training (MET) Fund. Brandon Burns was a BBDO MET Fund scholarship recipient. Danny Kim was a MET intern in the BBDO Chicago office. Shonda Womack was a MET intern in the BBDO Detroit office.
The BBDO MET Fund is financed by individual contributions from within BBDO and specifically earmarked for academic scholarships and internships for minorities, women, and individuals protected under the federal Americans with Disabilities Act to encourage the pursuit of careers in advertising.
The BBDO MET Fund program consists of scholarships and internships awarded by all seven BBDO agencies in the US. Since its inception in 2000, the BBDO MET Fund has given out $420,000 to more than 124 individuals from 74 different schools.
Go figure: Postal service uses direct mail in junk mail effort
The Wall Street Journal reports this week, the U.S. Postal Service will begin sending out 350,000 copies of a custom magazine that ballyhoos the power of junk mail. The targets: marketing and ad exes at companies such as Procter & Gamble, Coca-Cola, Home Depot and WPP Group's Ogilvy & Mather.
The direct-mailed plug for direct mail is part of the Postal Service's aggressive ad push to talk up the technique at a time when companies have more and more places to put their marketing dollars, as advertising methods such as word-of-mouth and event marketing begin to take hold.
"Obviously, direct mail is a traditional tactic and doesn't seem that exciting to people, and it's not as buzzworthy as some of the other new marketing ideas," says Larry Kimmel, chairman and chief executive of Grey Direct, the direct-marketing arm of Grey Global Group. Grey Direct last year mailed out about a billion mail pitches on behalf of clients such as UAL's United Airlines, GlaxoSmithKline and Liberty Mutual.
What's more, traditional direct mail is under pressure from the growing use of e-mail marketing, which is seen as a cheaper and quicker option. On average, it costs about 18 cents to send a letter at bulk rate. By comparison, an outbound e-mail costs as little as half a cent to deliver. The practice also gives companies a fast turnaround time on a campaign.
RadioShack puts 250M account in review
RadioShack has put the creative portion of its 250 million global account into review. The company's in-house agency, the Circle R Group, will continue to perform some support functions, but it will reportedly not compete. Dallas-based consultant Cindy Kenyon to handle the review. Carat, which handles buying, is not part of the review.
JCPenney introduces nicole by Nicole Miller
JCPenney and fashion icon Nicole Miller have teamed up to introduce nicole by Nicole Miller, a dressy casual collection designed for women's multifaceted lifestyles. Debuting this month in JCPenney stores, catalogs, and online at jcpenney.com, the collection reflects Nicole Miller's interpretation of classic American style.
JCP is launching a fully integrated marketing campaign to support-during the most-watched fashion event of the year: ABC-TV's broadcast of the 77th Annual Academy Awards on 2/27. Four-page inserts in April fashion and lifestyle magazines will also spotlight how the nicole collection takes a woman through the many moments of her day.
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