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2005 by the numbers
RAB reported last week that December radio revenues were down 1%, bringing 2005 in at flat overall (2/3/05 RBR #24). Going beyond those percentages, here's a look at the actual bucks. All in all, radio revenues rose 44 million - - but that's not much when you're talking about a 21 billion bucks industry.
2005 Overall Radio Revenue Growth
(in billions USD)
|
Local |
National |
Network |
Total spot |
Non-spot |
Grand total |
| 2005 |
15.634 |
3.384 |
1.053 |
20.071 |
1.384 |
21.455 |
| Change |
1% |
-2% |
-2.6% |
0% |
-1% |
0% |
| 2004 |
15.479 |
3.453 |
1.081 |
20.013 |
1.398 |
21.411 |
Source: RAB; Miller, Kaplan, Arase & Co.
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