TracyLocke partners with CCKA, Pizza Hut
To help introduce its new "Cheesy Bites Pizza," Pizza Hut staged a one-day national radio promotion in 50 top national markets where it will sponsor one full hour of commercial free evening drive-time radio programming on 115 Clear Channel and Katz Radio Group stations handled by Clear Channel Katz Advantage.
The "Pizza Hut Free & Cheesy Music Hour," created by TracyLocke in Dallas, was promoted on all participating radio stations 2/6 through yesterday and will be presented today during PM drive. During the event, Pizza Hut's new Cheesy Bites Pizza will be promoted with an offer to sample a free slice of the new Cheesy Bites Pizza on your way home. In addition, listeners will learn how to enter a sweepstakes to win a trip to Walt Disney World as part of the promotion.
"We challenged TracyLocke to deliver a fun and innovative way to introduce our newest pizza creation," said Tom James, Pizza Hut Chief Marketing Officer. "The Free & Cheesy Music Hour" program puts us in front of a huge national market at the dinner decision time and invites our consumers into our restaurants to sample the Cheesy Bites Pizza."
The Pizza Hut Free & Cheesy Music Hour will be heard on two to five radio stations in each of the 50 markets which include New York, Los Angeles, Chicago, Dallas, Atlanta, Houston, Las Vegas, Boston and others. Pizza Hut will own all commercials during the one hour of PM drive and the few spots that air during the hour will be dedicated to the Cheesy Bites Pizza. On-air programming will include Pizza Hut commentary and pizza trivia. The remaining hour long of music programming will conclude with a radio personality revealing a special 1-877-28-BITES number that listeners can call for a chance to win a trip. Pizza Hut is offering 10 family trips to Walt Disney World through a sweepstakes. In store marketing materials will promote the sweepstakes and feature entry materials.
Cheesy Bites Pizza is available for a limited time at participating Pizza Hut restaurants. Pizza Hut will spend nearly 50 million to market the new offering with ads featuring Jessica Simpson, the Muppets, and its own version of a popular song. In addition, an online campaign will allow consumers to click on bites to remix the song featured in the ads and enter for a chance to win an autographed pair of boots.
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