BIGresearch Profiles MP3 Users
Who is listening to the over 50 million MP3 players sold last year? BIGresearch's Simultaneous Media Survey (SIMMVII) provides a look at the users of MP3 players and the picture is a good one.
The basic demographic profile of MP3 users is: Male 64.4%; Female 35.6%; Average for Years of Education 14.5%; and Income $67,854. 52.1% are from homeowner households. MP3 users are big technology users and more likely to subscribe to cable TV, have high speed internet access, satellite RV, access streaming video on their cell phones and use voice over internet telecoms services.
Favorite leisure time preferences of MP3 users include: 1. Surfing the internet; 2. Listening to music; and 3. Watching TV. And when they watch TV, MP3 users are more likely to be engaged in some other activity with over 50% saying they regularly or occasionally also go online, read magazines, newspapers, mail or engage in other activities.
The top 5 consumption profiles for MP3 users look like this:
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Percentage Automobile Brand Ownership
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Stores Shopped Most Often Men's Clothing
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1. Ford
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13.8%
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1. Wal-Mart
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9.7%
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2. Chevrolet
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10.3%
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2. JC Penney
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5.2%
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3. Toyota
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7.7%
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3. Kohls
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4.7%
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4. Honda
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7.0%
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4. Old Navy
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3.1%
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5. Nissan (tie)
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5.5%
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5. Target (tie)
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2.7%
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Dodge (tie)
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5.5%
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Macy's (tie)
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2.7%
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Stores Shopped Most Often Women's Clothing
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Stores Shopped Most Often Electronics
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1. Wal-Mart
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7.5%
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1. Best Buy
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36.1%
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2. Kohls
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4.0%
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2. Wal-Mart
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9.1%
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3. JC Penney
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3.3%
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3. Circuit City
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7.1%
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4. Macy's
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2.8%
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4. Fry's
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2.7%
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5. Target
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2.7%
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5. Target
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1.9%
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Good Morning - Gain a personal edge on today's business day. Are you reading this from a forwarded email?
