As many GMs and traffic managers will be looking to update their traffic and billing systems this year, RBR/TVBR asked a few current (and new) vendors to detail their latest and upcoming offerings. As well, what sets their systems apart from the rest. Continued from yesterday.

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Marketron International

Marketron provides traffic systems to both TV and Radio companies. Marketron differentiates itself by offering the industry's only enterpriseclass, multi-channel solutions capable of centralizing all of a large group's station sales and inventory data in a single system and database. The Marketron traffic systems were designed to allow groups to manage advertising sales, scheduling and billing for multiple channels in a single system. This enables account executives to easily execute and optimize cross-channel sales and promotions. Broadcasters can sell and invoice once, but multicast the advertising content to multiple channels. Managers are able to analyze consolidated revenue and inventory data to track and compare performance across channels. Several large groups are currently taking advantage of the increased operational efficiencies and revenue opportunities that Marketron's multi-channel capabilities offer.

Marketron has more than 1,600 clients including ABC/Disney, NBC Universal, CBS, Univision, Cox, Radio One, Susquehanna, Emmis, Entravision, Jefferson-Pilot and many other groups. Over the past year, Marketron has added more than 200 small and mid-market radio stations to its client roster with its new, highly affordable Marketron OnDemand sales and traffic system. This web-based system eliminates the costs and hassles of maintaining traffic software and hardware in-house.

Invision, Inc.

Invision Inc., the company that brought you DealMaker, the most advanced strategic ad sales system in the industry, is completing a suite of applications that will fully integrate ad sales, program and commercial spot scheduling and traffic operations. Modular in design, the new traffic system will include capabilities for Ad Sales, Traffic & Billing, Inventory Control, Program Management, Account Stewardship, EDI and Yield Management. This will enable media professionals to have a seamless flow of order data from Ad Sales through Traffic and Operations.

Business benefits include: real time inventory management, more efficient handling of program and contract changes, yield management for spot scheduling, set and enforce business pricing strategies and optimize inventory utilization, multi-channel, multi-feed, integrated title, promo and commercial material library and proper handling of billboards and linked units.