ARBITRENDS Trend Report
LOUISVILLE Metro			DAYPART:� Mon-Sun 6a-Mid�
DEMOGRAPHIC:� Persons 12+			MARKET POPULATION:���� 912,000
LIST BY RANK ON AQH SHARE
	Feb-Mar-Apr 2004		Mar-Apr-May 2004
	Est	Rnk	Est	Rnk
WAMZ-FM	�13.2	1	�12.0	1
WHAS-AM	�10.6	2	�10.9	2
WGZB-FM	�6.7	3	�7.2	3
WVEZ-FM	�6.0	4	�6.2	4
WSFR-FM	�3.5	10t	�4.5	5
WDJX-FM	�4.1	5	�4.3	6
WZKF-FM	�3.6	7t	�4.1	7
WMJM-FM	�3.9	6	�4.0	8
WTFX-FM	�3.6	7t	�3.4	9t
WRKA-FM	�3.2	12	�3.4	9t
WXMA-FM	�3.5	10t	�3.3	11
WQMF-FM	�3.6	7t	�3.2	12
WPTI-FM	�3.1	13	�2.2	13
WLRS-FM	�2.0	14	�1.7	14
WEGK-FM	�1.2	17	�1.6	15
WJZL-FM @	�1.6	15	�1.5	16
WGTK-AM	�1.4	16	�1.4	17
WLOU-AM	�1.1	18	�1.2	18t
WXXA-AM	�1.0	19t	�1.2	18t
WRVI-FM	�1.0	19t	�1.1	20
WTSZ-FM @	�0.8	22t	�0.9	21
WFIA-FM @	�0.9	21	�0.8	22
WMPI-FM	�0.5	28t	�0.7	23t
WKJK-AM	�0.6	26t	�0.7	23t
WASE-FM	�0.7	24t	�0.7	23t
WWWY-FM	�0.5	28t	�0.6	26t
WAVG-AM	�**		�0.6	26t
WFIA-AM @	�0.8	22t	�0.6	26t
WJZO-FM @	�0.6	26t	�0.4	29t
WLLV-AM	�0.5	28t	�0.4	29t
WULF-FM	�0.7	24t	�0.4	29t
WTMT-AM @	�0.3	31	�0.3	32
Market Total	100		100
�** Station(s) not reported this survey: WAVG-AM in Feb-Mar-Apr 2004.��� @ Simulcasting Partners.� See Station Information and Special Notices sections of the applicable Radio Market Report: WFIA-AM with WFIA-FM in Feb-Mar-Apr 2004. WJZL-FM with WJZO-FM in Feb-Mar-Apr 2004. WTMT-AM with WTSZ-FM in Feb-Mar-Apr 2004. WFIA-AM with WFIA-FM in Mar-Apr-May 2004. WJZL-FM with WJZO-FM in Mar-Apr-May 2004. WTMT-AM with WTSZ-FM in Mar-Apr-May 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.� Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.� Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.