| ARBITRENDS Trend Report |
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| CHARLOTTE-GASTONIA-ROCK
HILL Metro |
DAYPART:�
Mon-Sun 6a-Mid� |
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| DEMOGRAPHIC:� Persons 12+ |
MARKET POPULATION:��� 1,355,800 |
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| LIST
BY RANK ON AQH SHARE |
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Winter 2004 |
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Spring 2004 |
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Est |
Rnk |
Est |
Rnk |
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| WPEG-FM |
�8.4 |
1 |
�8.6 |
1 |
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| WNKS-FM |
�5.3 |
4t |
�8.1 |
2 |
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| WSOC-FM |
�5.1 |
6 |
�5.3 |
3 |
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| WBT-AM @ |
�5.4 |
3 |
�5.2 |
4t |
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| WKKT-FM |
�4.4 |
7t |
�5.2 |
4t |
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| WQNC-FM + |
�5.7 |
2 |
�5.0 |
6 |
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| WLYT-FM |
�5.3 |
4t |
�4.5 |
7 |
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| WKQC-FM + |
�3.9 |
11t |
�4.4 |
8t |
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| WRFX-FM |
�4.4 |
7t |
�4.4 |
8t |
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| WBAV-FM |
�3.8 |
13 |
�4.1 |
10 |
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| WEND-FM |
�4.2 |
10 |
�3.8 |
11 |
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| WLNK-FM |
�3.9 |
11t |
�3.4 |
12 |
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| WWMG-FM |
�4.3 |
9 |
�3.2 |
13 |
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| WXRC-FM |
�2.9 |
14 |
�2.5 |
14 |
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| WNMX-FM |
�1.3 |
17 |
�1.9 |
15 |
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| WFNZ-AM @ |
�1.7 |
15 |
�1.7 |
16 |
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| WNOW-AM # |
�1.6 |
16 |
�1.0 |
17t |
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| WFMX-FM |
�1.0 |
19 |
�1.0 |
17t |
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| WLTC-AM # |
�0.5 |
22 |
�0.9 |
19 |
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| WTHZ-FM |
�0.4 |
23t |
�0.8 |
20t |
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| WBT-FM @ |
�0.6 |
21 |
�0.8 |
20t |
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| WKRE-AM # |
�1.1 |
18 |
�0.7 |
22 |
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| WOZN-FM |
�** |
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�0.6 |
23t |
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| WTPT-FM |
�0.9 |
20 |
�0.6 |
23t |
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| WIXE-AM # |
�** |
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�0.4 |
25t |
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| WKRR-FM |
�0.4 |
23t |
�0.4 |
25t |
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| Market Total |
100 |
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100 |
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| �# Audience estimates adjusted for actual
broadcast schedule: WLTC-AM, WNOW-AM, WKRE-AM Mon-Sun 6a-Mid in Winter
2004.�� WIXE-AM, WNOW-AM, WKRE-AM
Mon-Sun 6a-Mid in Spring 2004.��� **
Station(s) not reported this survey: WOZN-FM, WIXE-AM in Winter 2004.��� @ Simulcasting Partners.� See Station Information and Special
Notices sections of the applicable Radio Market Report: WBT-AM with WBT-FM in
Winter 2004. WFNA-AM with WFNZ-AM in Winter 2004. WBT-AM with WBT-FM in
Spring 2004.�� + Call letter changes:
WKQC-FM changed from WSSS- during or prior to Winter 2004. WQNC-FM changed
from WCHH-FM during or prior to Winter 2004.�� The estimates provided by Arbitrends v1.4 are derived from the
diaries that provide the data in the Radio Market Report and are subject to
the limitations stated in that report.�
Due to these limitations, inherent in Arbitron's methodology, the
accuracy of Arbitron audience estimates cannot be determined to any precise
mathematical value or definition.�
Arbitrends is not part of Arbitron's regular syndicated service and is
not accredited by the Media Rating Council (MRC). |
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| �
2002 Arbitron Inc. |
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