ARBITRENDS Trend Report
ORLANDO Metro DAYPART:Mon-Sun 6a-Mid
DEMOGRAPHIC:Persons 12+ MARKET POPULATION:��� 1,340,500
LIST BY RANK ON AQH SHARE
Winter 2004 Spring 2004
Est Rnk Est Rnk
WMGF-FM 7.2 1 7.2 1
WDBO-AM 5.3 4 6.6 2
WWKA-FM 4.5 9 6.3 3
WCFB-FM 5.7 3 6.1 4
WXXL-FM 4.7 7 5.7 5
WJHM-FM 6.0 2 5.4 6
WJRR-FM 4.1 12 4.8 7
WOMX-FM 4.2 10t 4.7 8
WPYO-FM 4.8 6 4.3 9
WTKS-FM 4.9 5 4.2 10
WEBG-FM + 3.6 13 3.9 11
WNUE-FM 2.9 15 3.7 12
WMMO-FM 4.6 8 3.5 13
WLOQ-FM 4.2 10t 3.2 14
WHTQ-FM 3.0 14 3.1 15
WOCL-FM 2.3 17 3.0 16
WFLF-AM 2.7 16 2.9 17
WPCV-FM 1.0 20 1.1 18
WOKB-AM 0.8 21 0.9 19
WRMQ-AM # 1.3 18t 0.8 20
WHOO-AM # 0.5 25t 0.6 21t
WQTM-AM 1.3 18t 0.6 21t
WPRD-AM 0.7 22t 0.5 23t
WTLN-AM 0.7 22t 0.5 23t
WRLZ-AM 0.5 25t 0.4 25t
WONQ-AM 0.7 22t 0.4 25t
WPOI-FM 0.4 27 0.4 25t
WDYZ-AM ** 0.4 25t
Market Total 100 100
# Audience estimates adjusted for actual broadcast schedule: WHOO-AM, WRMQ-AM Mon-Sun 6a-Mid in Winter 2004.�� WHOO-AM, WRMQ-AM Mon-Sun 6a-Mid in Spring 2004.��� ** Station(s) not reported this survey: WDYZ-AM in Winter 2004.��� + Call letter changes: WEBG-FM changed from WSHE-FM during or prior to Winter 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.