Here's been much discussion lately of Sen. Conrad Burns' (R-MT) bill which would make Media Rating Council accreditation mandatory, at least as far as TV ratings are concerned. So we wondered what ratings services are currently accredited. According to a list on the MRC website, 27 services are currently accredited for measuring radio, TV and other media, although the list has not yet been updated to include Nielsen's San Francisco Local People Meters. Unlike other MRC-accredited services, LPMs are currently being accredited on a market-by-market basis. Here's the list.
MRC ACCREDITED SERVICES
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Arbitron Radio-Continuous Market Service
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Nielsen-National Demographics (NAD)
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Arbitron Radio-Condensed Market Service
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Nielsen Galaxy Explorer (NTI, NSS, NHI, NHTI)
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Arbitron Radio- Standard Market Service
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Nielsen Galaxy Navigator (NSI)
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Arbitron County Coverage Service
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Nielsen-Network TV Service (NTI)
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Arbitron Custom Survey Area Reports
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Nielsen-Homevideo Service (NHI)
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Arbitron Maximi$er v8.6
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Nielsen-Local Diary Service (NSI)
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Arbitron Media Professional v8.6
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Nielsen-Hispanic Television Index (NHTI)
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Arbitron Qualitative Diary Service
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Nielsen-Local Meter Service (NSI)
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CNN.com Unique Visitor Measurement Process
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Nielsen-Boston Local People Meter VIP
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Mediafax Television Service
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RADAR-Network Radio Service
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Mediafax AdImpact
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RADAR PC 2010 Electronic Delivery
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Millward Brown IntelliQuest-Home Study
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Scarborough PRIMENExT (Radio & Newspaper Data)
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MRI-Mediamark Reporter, MEMRI, MEMRI2
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SNAP3
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Nielsen-Syndication Service (NSS)
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