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PPM tracks Enron surge for KRTH-AM

The conviction of former Enron executives Ken Lay and Jeffrey Skilling was big news nationwide, but the trial just happened to be in Houston where Arbitron is testing its Portable People Meter (PPM). Arbitron notes that PPM was able to quickly report the audience impact of the high profile verdict on News/Talk KTRH-AM, where listenership jumped as people tuned in to hear the outcome of the 56-day trial. Nearly three times the normal audience was tuned in last Thursday from 11:00-11:15 am as the verdict was read.

KTRH-AM (News/Talk/Information)
Persons 12+ Audience (Preliminary estimates)
Houston Metro

Time Period	Thurs. 5/25	Prior 3 Thursdays
10:00 a.m. - 10:15 a.m.	18,540	12,280
10:15 a.m. - 10:30 a.m.	26,400	12,830
10:30 a.m. - 10:45 a.m.	29,600	11,320
10:45 a.m. - 11:00 a.m.	23,000	14,210
11:00 a.m. - 11:15 a.m.	40,500	14,170
11:15 a.m. - 11:30 a.m.	26,960	22,230
11:30 a.m. - 11:45 a.m.	19,730	14,880
11:45 a.m. - 12:00 p.m.	17,670	12,270
12:00 p.m. - 12:15 p.m.	30,120	16,360

The audience nearly tripled in the 11:00 to 11:15 a.m. quarter hour during which the verdict was read, reaching 40,500 listeners, up from a typical Thursday 11:00 a.m. audience of 14,170 listeners age 12 and older.

Source: Arbitron

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