Flights of flights: Airlines on airwaves
According to 24/7 data from Media Monitors, the airline carriers ran the most commercials on North American radio stations between 5/29 and 6/4. Some highlights from the report:
CONTINENTAL (#1) aired close to 450 spots using high market concentration in just two states, Texas (Houston and Austin) plus Ohio (Cleveland and Columbus). They had the category to themselves in three of those markets all week, too, as none of the others on this week's Spot Ten Airlines chart advertised in Houston, Austin or Cleveland.
Only DELTA (#9) competed with Continental spots in Columbus, while also running spots in nine other markets including Atlanta, Boston, and New York City. By the way, on Monday (6/5) the Continental campaign spread into New York City as well.
AMERICAN AIRLINES (#2) ran more radio ads in more markets than any other airline this week, using over 370 spots to advertise in 22 markets including nine of the top ten radio markets (all but Houston), also Tucson, Nashville, Denver, Sacramento and Jacksonville and Norfolk.
VIRGIN ATLANTIC AIRWAYS (#3) aired radio spots this week only along the East Coast in Boston, NYC, DC and Miami and along the West Coast in the LA and San Francisco markets.
WESTJET (#4) ran all of its 281 spots on Toronto radio stations, but enough to rank them the fourth largest Airline radio advertiser in all of North America in the past week. The previous week they ranked even higher, placing second on the list.
Where would a company called MIDWEST AIRLINES (#5) run ads? If you guessed the Midwest, you'd be right. All their roughly 220 spots aired in Kansas City and Milwaukee, although they began in another Midwest market, Minneapolis, as of Monday (6/5).
Conversely, other airlines promote outside their home region: SOUTHWEST AIRLINES (#7) ran spots not only in the Southwest (LA, San Diego and Phoenix) but also was heard on radios in Norfolk, Cleveland and Providence, too. MEXICANA (#8) was spotted advertising on radio in LA, Denver, San Jose, San Antonio and Sacramento, but as far east as Chicago. AIR NEW ZEALAND (#6) ran radio spots only in San Francisco, and HARMONY AIRWAYS (#10) ran over 100 commercials, all of them in two markets: Toronto and Honolulu.
In total, just over 30 airlines ran radio spots this week but ranked below the Spot Ten, including AIR FRANCE (#11), AIR JAMAICA (#15) and ALASKA AIRLINES #25).
Good Morning - Gain a personal edge on today's business day. Are you reading this from a forwarded email?
