Arbitron releases RADAR 89 radio network ratings
Arbitron released its June 2006 RADAR radio network audience reports (RADAR 89) covering the period March 31, 2005-March 29, 2006. The sample size for RADAR 89 has been increased to more than 106,000 diarykeepers, up from 100,000 in RADAR 88. By the release of RADAR 92 in March 2007, the RADAR radio network service will be based on an annual sample size of 125,000 diarykeepers. | See the charts here |
Highlights:
While down slightly in RADAR 89 from RADAR 88, network radio returned to RADAR 87 levels.
Fairly stable with almost half of the networks' changes within three percentage points; only about one out of 10 of the networks even had double-digit changes.
The only major network change was Crystal Media Networks Prestige increased its inventory by over 40% (going from seven minutes per week to 10 minutes)
The three networks that experienced double-digit increases were newer RADAR networks (i.e., CMN Prestige and two Dial-Global nets). The three networks that experienced double-digit decreases were all Westwood nets.
Selected Audience Results from RADAR 89
RADAR 89, June 2006 Network Rankings
Audiences to All Commercials: All Broadcasts Mon-Sun 6AM-12Mid
Persons 12+/Total U.S.
|
RADAR-Rated Network
|
|
Rank
|
Average Audience (000)
|
Average Rating
|
|
ABC Daytime Direction Network
|
xb
|
1
|
7,106
|
2.9
|
|
ABC Prime Access Radio Network
|
|
2
|
5,518
|
2.2
|
|
Jones MediaAmerica TWC Radio Network
|
xb
|
3
|
5,492
|
2.2
|
|
Dial-Global Complete FM Network
|
xb
|
4
|
5,323
|
2.1
|
|
Westwood CBS News Primetime Network
|
xb
|
5
|
4,995
|
2.0
|
|
ABC Morning News Radio Network
|
xb
|
6
|
4,982
|
2.0
|
|
Premiere Morning Drive AM Network
|
xb
|
7
|
4,467
|
1.8
|
|
Premiere Emerald Plus Network
|
xb
|
8
|
4,395
|
1.8
|
|
Premiere Mediabase Network
|
xb
|
9
|
4,328
|
1.7
|
|
ABC News/Talk Radio Network
|
xb
|
10
|
4,097
|
1.7
|
|
Dial-Global Contemporary Network
|
xb
|
11
|
4,094
|
1.7
|
|
Premiere Sapphire Plus Network
|
xb
|
12
|
3,770
|
1.5
|
|
ABC Young Adult Radio Network
|
xb
|
13
|
3,572
|
1.4
|
|
Westwood CBS Mix Weekend Radio Network
|
xb
|
14
|
3,552
|
1.4
|
|
Premiere Diamond Plus Network
|
xb
|
15
|
3,403
|
1.4
|
|
American Urban Pinnacle Network
|
xb
|
16
|
3,157
|
1.3
|
|
American Urban STRZ Entertainment Network
|
xb
|
17
|
3,123
|
1.3
|
|
Dial-Global News & Information Network
|
xb
|
18
|
3,096
|
1.2
|
|
CMN Prestige
|
xb
|
19
|
2,972
|
1.2
|
|
Premiere Pearl Plus Network
|
xb
|
20
|
2,963
|
1.2
|
|
Premiere Sapphire Network
|
|
21
|
2,897
|
1.2
|
|
Premiere Spectrum Network
|
|
22
|
2,883
|
1.2
|
|
ABC Prime Reach Radio Network
|
|
23
|
2,880
|
1.2
|
|
Premiere Male Focus Network
|
xb
|
24
|
2,784
|
1.1
|
|
ABC Information Radio Network
|
|
25
|
2,679
|
1.1
|
|
Westwood Traffic II Sponsorship
|
xb
|
26
|
2,574
|
1.0
|
|
Westwood Traffic I Sponsorship
|
xb
|
27
|
2,490
|
1.0
|
|
Premiere Female Focus Network
|
xb
|
28
|
2,480
|
1.0
|
|
Premiere Diamond Network
|
|
29
|
2,293
|
0.9
|
|
Premiere Emerald Network
|
|
30
|
2,273
|
0.9
|
|
Premiere Pearl Network
|
|
31
|
2,181
|
0.9
|
|
Westwood CBS News Max Radio Network
|
|
32
|
2,120
|
0.9
|
|
ABC Hot FM Radio Network
|
xb
|
33
|
2,030
|
0.8
|
|
ABC Hispanic Advantage Radio Network
|
|
34
|
1,991
|
0.8
|
|
Westwood NBC Lite FM Radio Network
|
xb
|
35
|
1,986
|
0.8
|
|
ABC Urban Advantage Network
|
|
36
|
1,908
|
0.8
|
|
Westwood Power FM Radio Network
|
xb
|
37
|
1,893
|
0.8
|
|
Premiere Morning Drive FM Network
|
xb
|
38
|
1,834
|
0.7
|
|
ABC Advantage Radio Network
|
|
39
|
1,696
|
0.7
|
|
American Urban Renaissance Network
|
|
40
|
1,672
|
0.7
|
|
ABC FM Connection Radio Network
|
|
41
|
1,650
|
0.7
|
|
American Urban STRZ Weekend Entertainment Network
|
xb
|
42
|
1,527
|
0.6
|
|
Premiere Urban One Network
|
|
43
|
1,518
|
0.6
|
|
Premiere Select Network
|
|
44
|
1,495
|
0.6
|
|
Westwood CNN News Reach Radio Network
|
|
45
|
1,443
|
0.6
|
|
Premiere FOX News Network
|
xb
|
46
|
1,410
|
0.6
|
|
Westwood FM Morning Network
|
xb
|
47
|
993
|
0.4
|
|
ABC Music Radio Network
|
|
48
|
925
|
0.4
|
|
Westwood FM Weekend Source Network
|
xb
|
49
|
897
|
0.4
|
|
Premiere Urban Two Network
|
|
50
|
866
|
0.3
|
|
Westwood NBC Lite FM Max Radio Network
|
|
51
|
774
|
0.3
|
|
Westwood CBS FM Radio Network
|
|
52
|
655
|
0.3
|
|
Westwood Power FM Max Radio Network
|
|
53
|
611
|
0.2
|
|
Westwood NeXt FM Radio Network
|
|
54
|
605
|
0.2
|
|
Westwood Digital 24/7 Music Network
|
|
55
|
575
|
0.2
|
|
ABC Information Weekend Radio Network
|
xb
|
56
|
487
|
0.2
|
Notes: See program listings for programs included in and excluded from dayparts;
xb indicates no broadcasts in one or more component dayparts.
Individual highlights:
ABC Radio Networks
Increased share
Moved very close to Westwood in terms of network with most gross impressions (about 1% difference)
American Urban Radio Networks
Continues downward slide: eighth RADAR in row with decreased gross impressions (two years worth)
Crystal Media Network
Highest gross impressions in its RADAR history (function of increasing inventory)
Almost doubled its GIs share in RADAR 89 from RADAR 88
Dial-Global Radio Networks
Continues to grow - almost 50% more gross impressions than two years ago.
Nice +8% growth in this RADAR (GIs)
Dial-Global Complete FM maintains the No. 1 ranking among all networks for Adults 18-49. The network increased 18% from RADAR 85 and remains one of the most effective choices to reach young men and women. The Dial-Global News & Information Network, which debuted in RADAR 84, is also up more than 11 percent from one year ago among People 12+.
Jones MediaAmerica Radio Network
Decrease in this RADAR but +7% increase from a year ago
Premiere Radio Networks
Gross impressions down slightly but maintained share level
Up almost a third from year ago.
For total weekly reach in RADAR 89, Premiere reached 45% of all Persons 12+, 47% of all Adults 25-54, and 49% of all Adults 18-49. Additionally, 29.6% of Premiere's total weekly reach are exclusive listeners (33.1 million Persons 12+ listeners - unique audience not reached by any other network group).
Westwood One Radio Networks
Continues downward spiral: eighth RADAR in row with decreased GIs (high was RADAR 81)
RBR observation:
In the age of consolidation, it's worthy to note there are still entrepreneurial companies such as Dial-Global and Crystal Media Network that are putting out well-targeted product with significant GI increases. Dial Global's new Digital 24/7 network via the acquisition from Westwood One will be a new entry in upcoming RADAR reports. Given the same commitment the company gives to research and accountability with its current slate of nets, Digital 24/7 should be another success for them.
