Clear Channel Airports introduces new ad platform
Clear Channel Airports, a division of Clear Channel Outdoor, announced the launch of its Pinnacle Collection, a collection of elite advertising displays located in over 30 fixed based operations (FBOs) or private airport terminals in twelve of the top media markets. With more than 95% of Fortune 100 companies owning business jets, the Pinnacle Collection complements Clear Channel Airport's coverage of the nation's frequent business flyers in major airports by utilizing ad displays in private aircraft, executive terminals where ultra-elite passengers arrive and depart.
Clear Channel Airports also announced that Men's Vogue launched a multi-city campaign promoting the launch of the new luxury magazine, which targets upscale men with an innate sophisticated taste and features a wide range of advertising categories including airplane, boat and jewelry manufacturers to mainstream fashion. The Men's Vogue campaign utilizes the diorama ad displays located at FBOs in New York, Los Angeles and Palm Beach, Florida, all popular destinations for the elite traveler. The campaign comes on the heels of successful, multi-city ad buys by Jaguar, Royal Bank and Tiffany.
"Time spent at home is increasingly limited for the average consumer, but even more so for elite business executives, entrepreneurs and celebrities. Clear Channel Airports is making it easier for advertisers to target these elusive consumers in a captivating, high-class setting through a subtle mix of large and small format displays located in FBOs in the nation's largest media markets," said Michael Riley, President of Clear Channel Airports.
To ensure high visibility and category exclusivity, the Pinnacle Collection limits media applications to:
Auto exhibits at facility entrances and aircraft ramps.
Dioramas located in high traffic areas such as entrances, exits to planes and parking/limousine areas.
Wraps/banners in the form of large format vinyl graphics, such as wall and soffit wraps.
Lounge area entertainment services offer technology companies or retailers an opportunity to introduce their news products.
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