Isobar ups Gordy Abel to VP/Marketing for Carat Fusion and Freestyle Interactive

Isobar, the global full-service digital network created by U.K. firm Aegis Group, announced the promotion of Gordy Abel to Vice President of Marketing for the Carat Fusion and Freestyle Interactive agencies, effective immediately.

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Abel is now responsible for driving the overall marketing strategy and day-to-day management of both the Carat Fusion and Freestyle Interactive brands. Abel previously served as Carat Fusion's National Director of Marketing, a role he has held since May 2005.

Abel will work regularly with the agencies' leaders to guide efforts such as corporate communications, public relations, industry sponsorships and events. He will also work closely with new business strategy and development departments when consulting with prospective clients.

"As both Carat Fusion and Freestyle Interactive continue to grow in the marketplace and deliver outstanding results for clients, it is important that we foster care for the agencies' brands themselves," said Sarah Fay, president of Isobar U.S. "Gordy brings tremendous industry knowledge and experience driving successful marketing programs to this role. He will help build awareness and understanding around the strong reputation both agencies have in delivering breakthrough digital marketing programs for their clients."

Before joining Carat Fusion, Abel served as the VP/Interactive Strategy and Development for Euro RSCG Worldwide.

[Editor's note: See our interview HERE with Sarah Fay in RBR/TVBR's December 2005 Solutions magazine-pages 10-12]