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TNS sees Internet growing fast
The changing media landscape was caught in a TNS Media Intelligence annual snapshot which saw TV's usual even-year growth, flat radio, declining newspaper and burgeoning internet. The advertising market as a whole was reported up by 4.1%. TGS measures five general media categories, and internet was part of "all other media," along with outdoor and free-standing inserts. The other category was up 15.9% from 2005 to 2006, with 17.3% of that generated by the internet, 8.6% from outdoor and 25.5% from FSIs. Spanish language television was the driver for that category, syndication the anchor. National spot was the only bright spot for radio. As for share, television was up 0.5% to 43.7%, Magazines down 0.1% to 19.9%, newspaper down 1.2% to 18.7%m radio down 0.2% to 7.4%, and Internet up 0.7% to 6.5%. Money spent elsewhere accounted for the remaining 3.8%, up 0.3% from the previous year.
Here is a category-by-category breakdown:
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Medium
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2006
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2005
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% change
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Television Media
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$65,373.30
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$62,103.10
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5.30%
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Network
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$22,879.20
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$22,313.10
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2.50%
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Spot
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$17,233.70
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$15,614.80
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10.40%
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Cable
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$16,746.00
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$16,196.60
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3.40%
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Spanish
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$4,273.30
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$37,056.10
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13.90%
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Natl Syndication
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$4,235.10
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$422.50
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0.30%
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Newspaper
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$27,972.10
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$28,645.80
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-2.40%
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Local nwsprs
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$24,057.50
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$24,872.20
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-3.30%
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National nwsprs
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$3,539.20
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$3,427.50
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3.30%
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Spanish
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$375.40
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$346.10
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8.50%
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Magazine
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$29,833.40
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$28,738.50
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3.80%
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Consumer
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$23,190.50
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$22,169.10
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4.60%
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B-to-B
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$4,144.90
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$4,260.20
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-2.70%
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Sunday
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$1,881.00
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$1,739.40
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8.10%
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Local
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$461.60
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$428.20
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7.80%
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Spanish
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$155.40
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$141.70
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9.70%
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Radio
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$11,054.80
|
$11,017.70
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0.30%
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Local
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$7,355.30
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$7,403.60
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-0.70%
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Natl spot
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$2,695.00
|
$2,604.10
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3.50%
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Network
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$1,004.50
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$1,009.90
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-0.50%
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Other
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$15,415.70
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$13,303.40
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15.90%
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Internet
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$9,756.10
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$8,318.00
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17.30%
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Outdoor
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$3,831.20
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$3,528.80
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8.60%
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FSI
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$1,828.40
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$1,456.50
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25.50%
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All Media
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$149,649.30
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$143,808.40
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4.10%
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$s in millions
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Source: TNS Media Intelligence
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©2007 Radio Business Report, Inc. All rights reserved.
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