Arbitron releases RADAR 92 ratings
Arbitron announced the release of its March 2007 RADAR radio network audience reports (RADAR 92) covering January 5, 2006 - December 13, 2006. RADAR 92 marks an increase in sample size to over 143,500 diarykeepers. This is part of a new sample increase initiative, with a goal of 200,000 diarykeepers by December 2007. This increase is in line with Arbitron's commitment to enhance the quality of its RADAR service, and ensures more granular information is available to clients by demographics, dayparts and by market.
Highlights: There were a total of 55 networks; 46 trendable due to moves and reconfigurations. Gross impressions were down 4%. Five networks had double-digit positive changes and only three double-digit negative changes. Over 80% of the networks experienced single-digit percent changes, so RADAR 92 was fairly stable.
ABC RADIO NETWORKS
Gross Impressions: 1.6 billion
Share: 12+: 31.6% (32.7% in RADAR 91); more gross impressions than any other network (+22% more than number two)
AMERICAN URBAN RADIO NETWORKS
Gross Impressions: 0.4 billion
Share: 12+: 7.7% (7.3% in RADAR 91)
AURN will be using a RADAR 92 Special Tab until RADAR 93. The Special Tab will reflect new affiliations, programming and realignments that are not reflected in RADAR 92 but will be reflected in RADAR 93. In an overall realignment, American Urban Pinnacle and American Urban Renaissance networks have both increased their inventories.
CRYSTAL MEDIA NETWORK
Gross Impressions: 59 million
Share: 12+: 1.2% (1.1% in RADAR 89, 90, and 91)
DIAL GLOBAL RADIO NETWORKS
Gross Impressions: 339 million
Share: 12+: 6.7% (5.9% in RADAR 91)
Dial Global Complete FM maintains the #1 ranking for Adults 18-49 and Adults 25-54 and Dial Global Contemporary ranks #3 among the 55 rated networks among Adults 18-49, All Broadcasts Mon-Sunday 6AM-12 Midnight.
JONES MEDIAAMERICA RADIO NETWORK
Gross Impressions: 91 million
Share: 12+: 1.8% (1.6% in RADAR 90 and 91)
Overall: up by +14% from a year ago
PREMIERE RADIO NETWORKS
Gross Impressions: 1.3 billion
Share: 12+: 25.2% (25.7% in R91)
Overall: down -10% from year ago
WESTWOOD ONE RADIO NETWORKS
Gross Impressions: 1.3 billion
Share: 12+: 25.9% (25.5% in R91)
