From Nielsen's TV at a Glance Postcard, produced four times a year. Here is Television at a Glance, 2005.
109,600,000 TV Homes in U.S.
99% have color television
79% have two or more TV sets
42% have three or more TV sets
90% have a VCR
67% receive wired cable
32% receive wired pay cable
85% receive wired cable and/or ADS
2004 Top TV Advertisers (in millions)
1. Procter Gamble Co $2,433
2. General Motors Corp $1,863
3. DaimlerChrysler Ag $1,391
4. Ford Motor Co $1,081
5. Time Warner Inc $1,028
6. Johnson & Johnson $1,006
7. Walt Disney Co $986
8. SBC Communications Inc $917
9. Pfizer Inc $825
10. Nissan Motor Co Ltd $807
Persons Viewing Primetime
Monday 117,259,000
Tuesday 113,282,000
Wednesday 112,204,000
Thursday 114,374,000
Friday 101,343,000
Saturday 97,654,000
Sunday 123,313,000
| Download the Nielson Postcard Here |