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Nielsen's Spring 5005 Postcard highlights

From Nielsen's TV at a Glance Postcard, produced four times a year. Here is Television at a Glance, 2005.


109,600,000 TV Homes in U.S.

99% have color television

79% have two or more TV sets

42% have three or more TV sets

90% have a VCR

67% receive wired cable

32% receive wired pay cable

85% receive wired cable and/or ADS

2004 Top TV Advertisers (in millions)

1. Procter Gamble Co $2,433

2. General Motors Corp $1,863

3. DaimlerChrysler Ag $1,391

4. Ford Motor Co $1,081

5. Time Warner Inc $1,028

6. Johnson & Johnson $1,006

7. Walt Disney Co $986

8. SBC Communications Inc $917

9. Pfizer Inc $825

10. Nissan Motor Co Ltd $807

Persons Viewing Primetime

Monday 117,259,000

Tuesday 113,282,000

Wednesday 112,204,000

Thursday 114,374,000

Friday 101,343,000

Saturday 97,654,000

Sunday 123,313,000

| Download the Nielson Postcard Here |


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