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CBS names radio markets to be sold
Les Moonves last week said CBS wanted to divest 35 radio stations (5/19/06 RBR #99). Now the company has gone public with the 10 markets it wants to exit: Austin, Buffalo, Cincinnati, Columbus, Fresno, Greensboro-Winston/Salem, Kansas City, Memphis, Rochester and San Antonio. The tally comes to 39 stations, four more than Moonves indicated last week. The list is not limited to smaller markets. Included are three markets in the top 30 - Cincinnati (#28), Kansas City (#29) and San Antonio (#30).
RBR observation:
Our first thought - wouldn't it be more than interesting if hometown boy Randy Michaels were to buy that four-station Cincinnati cluster and start over again? These are certainly not the dregs that CBS is out to sell. With only two stations in San Antonio the company needed to get bigger or get out - and CBS is not in a mode to buy radio stations. Fresno and Greensboro were publicly shopped before, then pulled back when CBS (then Infinity) didn't like the market conditions.
Interested? Here is the shopping list.
CALLS
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AM or FM
|
Format
|
Market Name
|
Market Rank
|
Revenue-Station 2005*
|
WGRR
|
FM
|
Oldies
|
Cincinnati, OH
|
28
|
9400
|
WKRQ
|
FM
|
Hot AC
|
Cincinnati, OH
|
28
|
7775
|
WAQZ
|
FM
|
Alternative
|
Cincinnati, OH
|
28
|
3250
|
WUBE
|
FM
|
Country
|
Cincinnati, OH
|
28
|
11700
|
KBEQ
|
FM
|
Country
|
Kansas City, MO-KS
|
29
|
6150
|
KMXV
|
FM
|
CHR
|
Kansas City, MO-KS
|
29
|
7000
|
KCKC
|
FM
|
AC
|
Kansas City, MO-KS
|
29
|
6000
|
KFKF
|
FM
|
Country
|
Kansas City, MO-KS
|
29
|
7000
|
KTSA
|
AM
|
Nws/Tlk/Spt
|
San Antonio, TX
|
30
|
5800
|
KJXK
|
FM
|
Jack
|
San Antonio, TX
|
30
|
4925
|
WAZU
|
FM
|
Rock
|
Columbus, OH
|
38
|
725
|
WHOK
|
FM
|
Country
|
Columbus, OH
|
38
|
2775
|
WLVQ
|
FM
|
AOR/ClRck
|
Columbus, OH
|
38
|
10125
|
KJCE
|
AM
|
Talk
|
Austin, TX
|
42
|
1200
|
KXBT
|
FM
|
CHR/Rhymc
|
Austin, TX
|
42
|
2750
|
KKMJ
|
FM
|
Soft Rock
|
Austin, TX
|
42
|
7300
|
KAMX
|
FM
|
Modern AC
|
Austin, TX
|
42
|
7700
|
WSJS
|
AM
|
Nws/Tlk/Spt
|
Greensboro-Winston Salem, NC
|
45
|
3175
|
WMFR
|
AM
|
Nws/Tlk/Spt
|
Greensboro-Winston Salem, NC
|
45
|
400
|
WSML
|
AM
|
Nws/Tlk/Spt
|
Greensboro-Winston Salem, NC
|
45
|
0
|
WMC
|
AM
|
Country
|
Memphis, TN
|
49
|
1200
|
WMC
|
FM
|
AC
|
Memphis, TN
|
49
|
6350
|
WMFS
|
FM
|
Alternative
|
Memphis, TN
|
49
|
1300
|
WJYE
|
FM
|
Soft Rock
|
Buffalo-Niagara Falls, NY
|
52
|
5675
|
WBUF
|
FM
|
Jack
|
Buffalo-Niagara Falls, NY
|
52
|
2700
|
WBLK
|
FM
|
Urban AC
|
Buffalo-Niagara Falls, NY
|
52
|
4900
|
WECK
|
AM
|
Country
|
Buffalo-Niagara Falls, NY
|
52
|
925
|
WYRK
|
FM
|
Country
|
Buffalo-Niagara Falls, NY
|
52
|
8700
|
WCMF
|
FM
|
Clsc Rock
|
Rochester, NY
|
54
|
5500
|
WPXY
|
FM
|
CHR
|
Rochester, NY
|
54
|
3800
|
WZNE
|
FM
|
Alternative
|
Rochester, NY
|
54
|
1400
|
WRMM
|
FM
|
Soft AC
|
Rochester, NY
|
54
|
5525
|
KFPT
|
AM
|
News/Talk
|
Fresno, CA
|
66
|
200
|
KSKS
|
FM
|
Country
|
Fresno, CA
|
66
|
4300
|
KOQO
|
FM
|
Mexican
|
Fresno, CA
|
66
|
1500
|
KWYE
|
FM
|
CHR
|
Fresno, CA
|
66
|
1850
|
KMGV
|
FM
|
Oldies
|
Fresno, CA
|
66
|
2300
|
KMJ
|
AM
|
Nws/Tlk/Spt
|
Fresno, CA
|
66
|
8600
|
KFJK
|
FM
|
Jack
|
Fresno, CA
|
66
|
750
|
*in thousands, BIA estimate
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Source: BIAfn MediaAccess Pro
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