ACNielsen reups with Beiersdorf
ACNielsen announced that Beiersdorf, Inc. has renewed its contract and will retain the marketing information provider as its preferred provider of syndicated sales information and consumer insights. Beiersdorf is a leading manufacturer of skin care and health care products, including brands such as Nivea, Nivea Visage, Nivea for Men, Eucerin, Aquaphor, Curad, Futuro and Basis. Services utilized by Beiersdorf include the ACNielsen Scantrack retail measurement service for sales tracking across the grocery, drug and combined grocery/drug/mass merchandise channels; the ACNielsen Wal-Mart Channel Service for sales analysis within the nation's largest retailer; and Sales Management Planner, a web-based sales information service designed specifically for field sales forces. For insights into its customers and prospects, Beiersdorf also uses several tools from Homescan, the consumer packaged goods industry's leading consumer panel.
Correction
In yesterday's story "Lobby has room for 222," we incorrectly labeled Billy Tauzin as (D-MS). It should have been (R-LA). Several years ago, it was (D-LA), but he has never represented the good people of Mississippi. Thanks to several alert readers for the catch.
Are you reading this from a forwarded email?
