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Nielsen Hispanic Station Index markets
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Market Name
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Total TV Households
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% Hispanic
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% Spanish Dominant**
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New York
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7,355,710
|
16.4%
|
51.5%
|
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Los Angeles
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5,431,140
|
31.6%
|
48.4%
|
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Chicago
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3,417,330
|
12.7%
|
46.1%
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San Francisco
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2,359,870
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14.1%
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41.4%
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Dallas
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2,292,760
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17.0%
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50.9%
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Houston
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1,902,810
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23.9%
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48.6%
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Phoenix
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1,596,950
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18.4%
|
45.4%
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Miami
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1,496,810
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40.3%
|
62.8%
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Denver
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1,401,760
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13.9%
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40.3%
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Sacramento
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1,315,030
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16.8%
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37.8%
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San Diego
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1,025,730
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21.1%
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41.6%
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San Antonio
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748,950
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46.5%
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25.8%
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Albuquerque
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649,680
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34.3%
|
21.1%
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Austin
|
567,870
|
21.2%
|
36.6%
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Fresno
|
527,770
|
38.6%
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39.4%
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Tucson
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417,070
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26.2%
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34.2%
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Harlingen
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312,300
|
82.2%
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46.4%
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El Paso
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288,440
|
71.9%
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42.9%
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Corpus Christi
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193,290
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52.2%
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17.6%
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* Estimates as of January 1, 2005, and used throughout the 2004-2005 television season which started on October 2, 2005.
** Homes where only Spanish or mostly Spanish is spoken, using all Persons 2+ in the home.
Source: Nielsen Media Research
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