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OMD, Office Depot, CC Katz Advantage, Premiere
launching Trumped sweepstakes

Office Depot announced it has teamed with OMD, Clear Channel Katz Advantage and Premiere Radio Networks to implement the company's latest promotion aimed at small business customers - - the "Office Depot Trumped! In New York Sweepstakes."

The national promotion, which kicks off 11/7 and runs to 11/26 in more than 900 Office Depot stores across the country, offers Office Depot shoppers the opportunity to win a Donald Trump-themed first class trip to New York City.

The grand prize includes:

* Round trip airfare for two;

* Four-day/three-night accommodations at the Trump International Hotel and Tower;

* 30-minute helicopter tour of Big Apple landmarks;

* 6-hour private guided limousine tour covering Trump-themed locations; and an

* HP digital camera for capturing the memories.

50 first-prize winners will each receive a $500 Office Depot gift card, while 100 second-prize winners each receive a $50 Office Depot gift card.

The sweepstakes will be supported on a national basis (each week for a three-week period) by the distribution of 30 million Office Depot inserts as well as through in-store POS counter cards at all Office Depot stores in the continental U.S. Radio stations in 29 markets will drive listeners to visit Office Depot retail locations. Radio remotes will take place in select cities, some of which tie-in to ribbon-cutting events celebrating the opening of new Office Depot stores. (These new stores will feature Office Depot's M2 retail format and are part of the company's most aggressive retail expansion program to date.)

OMD helped initiate the Office Depot/Trump relationship as well as the sponsorship of the Trumped! with Donald Trump radio show. OMD also negotiated an extension of the relationship by securing rights to air Trump copy locally as well as outside of the radio feature. The Office Depot/Trump partnership was extended to key local markets by CC radio stations. The local marketing effort paved the way for OMD, Premiere and Katz Advantage to work with Office Depot to develop the sweepstakes.


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