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Webcast Metrics debuts new Internet radio ratings
Third party Internet radio audience ratings are once again available to subscribing webcasters and advertisers. Ending a more than six month void of ratings information for the Internet radio industry, Webcast Metrics released a ranker of the top 20 subscribing webcasters, with data collected for October. Webcast Metrics plans to publish regular monthly audience reports and subscribers will have access to additional detailed audience demo info.
Since Arbitron closeted its Measurecast surveys last spring, the Internet radio industry has been without "exact data" third party measurement gathered from stations' servers. This data is converted to standard broadcast metrics such as average quarter hour (AQH), cume and total listener hours (TLH) using the same formulas as traditional broadcast ratings providers.
Webcast Metrics
Monthly Network Trend
Top 20 Stations ---- 10/1/2004 - 10/31/2004
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STATION
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CUME 12M-12M
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AQH 6A-12M
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†
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1
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DI.fm
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#
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15,506
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†
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2
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AccuRadio.com
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424,438
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5,927
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†
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3
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RadioIO.com
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280,967
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5,019
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†
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4
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EnergyRadio.fm
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281,976
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2,758
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†
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5
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BoomerRadio.com
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56,702
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2,030
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6
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Beethoven.com
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93,751
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1,501
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†
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7
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3WK - Underground
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130,340
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1,430
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8
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WolfFM.com
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42,337
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1,263
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9
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80sFM.com
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87,865
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1,053
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†
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10
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ClubFMRadio.com
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74,603
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694
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11
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HowlinOldies.com
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15,588
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669
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12
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Super70s.fm
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14,863
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580
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†
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13
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GotRadio.com
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50,824
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580
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14
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90sFM.net
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80,450
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555
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15
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Country Gold 56K
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35,726
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454
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16
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MVYRadio.com
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13,184
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339
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17
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80s.fm
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18,569
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183
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18
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M1Live.com (Music One)
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25,298
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179
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19
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Ultimate80s.com
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11,570
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168
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20
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TheEdgeFM.net
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11,485
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126
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1. DigitallyImported.fm - All figures only include MP3 stream metrics as reported by SHOUTcast.com, and do not include company's Windows Media statistics
2. Accuradio.com - Figures shown represent Oct 15th - Oct 31st
† Affiliates that represent multiple channels of programming and CUME for those channels is the number of unique listeners unduplicated across all the channels reported.
# This metric is not available for this station using Webcast Metrics methodology at this time.
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