Drive listenership among those trying to drive
While many are deciding which bottle to open with their Thanksgiving turkey, others may well still be trying to negotiate traffic bottlenecks in an effort to simply make it to the table. Traffic specialist Metro Networks has put together its top ten list - - the confluences of concrete most likely to be hopelessly snarled as drivers wend their way to Grandma's house. Smart radio stations may want to make a play for this captive audience, if the snag is within your station's contour. As you'd expect, the list is heavily reminiscent of the tip-top of the Arbitron market ranking list, including New York, Los Angeles, Chicago, Philadephia, San Francisco, Boston, Dallas, Washington, Atlanta and Detroit - - with an honorable mention for Miami. Metro Networks is a subsidiary of Westwood One.
THE TOP TEN WORST HOLIDAY TRAFFIC TIE-UPS IN AMERICA
* New York City - - The Throgs Neck Bridge and Whitestone Bridge, both of which connect the Bronx and Queens. The two heavily traveled bridges are key choke points along the main artery connecting upstate New York, Connecticut and Long Island.
* Los Angeles - - Northbound Interstate 5 from Van Nuys through Castaic and Southbound through Orange County. Northbound gets highly congested with holiday travelers heading to San Francisco, Fresno, and other Northern California cities, while southbound attracts those travelers heading towards San Diego and Tijuana.
* Chicago - - The combination of the Borman Expressway I-80/94 and the Tri-State Tollway is the most heavily traveled stretch of interstate in the Wisconsin-Illinois-Indiana Tri-State area. To add to the congestion, the Tollway is currently under construction.
* Philadelphia - - Northbound Interstate 476 from the NB Northeast Extension of the Pennsylvania Turnpike (PATP) from the Mid-County tolls up to Lansdale. This stretch of roadway can back up more than 12 miles as a result of motorists heading up to the Pocono Mountains for the holidays.
* San Francisco - - Eastbound Interstate 80 through Sacramento to Tahoe. San Franciscans seeking "holiday weather" heavily travel this route to the nearby ski resorts and mountains.
* Boston - - Westbound Massachusetts Turnpike from downtown Boston to Interstate 84 in Sturbridge. This a 56-mile stretch that on the day before Thanksgiving has been known to completely back-up due to Interstate 84 serving as the main route south connecting Boston with the rest of the Eastern Seaboard.
* Dallas - - Highway 121 between the Dallas North Tollway and Preston Road in Frisco. This is primarily due to the 3+ million square feet of retail space located in the area attracting a myriad of holiday shoppers.
* Washington DC - - Southbound Interstate 95 from Springfield, VA through Fredericksburg, VA. This 30-mile stretch south of Washington DC experiences extensive delays on a regular basis, which are only amplified during the holiday season.
* Atlanta - - Interstate 285 (Perimeter Highway) in both directions between I-75 and I-85. This is a main route for shoppers heading to area malls creating massive congestion during the holiday season.
* Detroit - - Northbound US 23/Interstate 75 Merge. At Thanksgiving time, this merge experiences extreme congestion due to hunters heading north for the opening of Firearm Deer Season.
* Honorable Mention: Miami - - The Palmetto Expressway in both directions from Okeechobee Road to south of the Dolphin Expressway. The expressway serves as the Western border of Miami International Airport and to add to the holiday travel congestion, it is also currently under construction.
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