| Source: National Retail Federation/BIGresearch |
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| 4209
Respondents 11/25-11/26/04 |
Adults 18+ |
Adults 18+ |
Male |
Female |
<$50K |
$50K+ |
18-24 |
25-34 |
35-44 |
45-54 |
55-64 |
65+ |
NEast |
Midwest |
South |
West |
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| Percent of those who Shopped this Weekend |
|
|
| Thursday
(Thanksgiving) |
11.2% |
����������� 10,294,434 |
11.7% |
10.8% |
11.3% |
11.1% |
8.2% |
16.7% |
12.4% |
10.6% |
10.1% |
7.7% |
10.3% |
10.8% |
13.9% |
6.5% |
|
| Friday |
65.5% |
����������� 60,002,566 |
67.2% |
63.8% |
63.3% |
69.5% |
79.1% |
68.7% |
64.7% |
64.3% |
64.5% |
54.5% |
63.0% |
68.1% |
63.1% |
69.0% |
|
| Saturday |
57.6% |
����������� 52,778,246 |
60.8% |
54.6% |
55.8% |
60.1% |
58.9% |
52.3% |
61.2% |
59.3% |
56.4% |
56.5% |
59.7% |
58.6% |
54.6% |
57.7% |
|
| Sunday |
23.7% |
����������� 21,689,458 |
20.9% |
26.2% |
24.6% |
23.0% |
27.8% |
22.6% |
23.3% |
23.9% |
22.3% |
22.8% |
23.7% |
27.1% |
23.4% |
21.0% |
|
| *The
sum of the % totals may be greater than 100% because the respondents can
select more than one answer. |
# of shoppers |
��������� 144,764,703 |
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| What types of gifts did you buy? (Check all that apply) |
|
| Clothing
or clothing accessories |
49.2% |
|
42.2% |
55.6% |
48.3% |
52.2% |
46.4% |
56.1% |
51.6% |
49.1% |
47.3% |
42.1% |
48.6% |
52.8% |
49.8% |
41.5% |
|
| Toys |
33.1% |
|
29.5% |
36.5% |
35.8% |
30.2% |
34.7% |
42.1% |
39.6% |
29.2% |
27.6% |
22.1% |
28.5% |
35.6% |
38.8% |
28.1% |
|
| Books,
CDs, DVDs, videos or video games |
46.7% |
|
51.7% |
42.2% |
44.9% |
49.4% |
58.7% |
58.1% |
53.5% |
44.1% |
35.7% |
27.4% |
42.9% |
51.9% |
43.4% |
44.3% |
|
| Consumer
electronics or computer-related accessories |
36.7% |
|
46.2% |
27.8% |
32.9% |
42.1% |
49.1% |
36.0% |
39.8% |
36.6% |
33.3% |
26.5% |
32.5% |
36.4% |
36.0% |
38.4% |
|
| Sporting
goods or leisure items |
11.9% |
|
15.4% |
8.7% |
10.5% |
13.4% |
17.3% |
14.3% |
11.6% |
10.9% |
8.8% |
8.9% |
13.2% |
12.5% |
9.4% |
12.7% |
|
| Home
d�cor or home-related furnishings |
21.1% |
|
17.8% |
24.3% |
20.1% |
23.8% |
17.0% |
26.6% |
21.8% |
21.9% |
25.7% |
13.7% |
18.6% |
23.7% |
19.9% |
23.1% |
|
| Jewelry
or precious metal accessories |
13.0% |
|
11.5% |
14.3% |
14.5% |
11.9% |
4.0% |
14.4% |
13.3% |
17.8% |
12.9% |
12.6% |
11.4% |
14.7% |
14.5% |
9.6% |
|
| Gift
cards / gift certificates |
21.0% |
|
20.6% |
21.4% |
22.0% |
20.9% |
14.3% |
17.6% |
25.3% |
20.1% |
23.2% |
23.6% |
20.9% |
22.5% |
23.8% |
16.2% |
|
| Personal
care or beauty items |
20.6% |
|
17.4% |
23.6% |
22.1% |
20.1% |
19.6% |
28.4% |
21.9% |
19.4% |
16.8% |
15.5% |
17.3% |
22.2% |
18.9% |
21.0% |
|
| Other: |
11.1% |
|
9.5% |
12.6% |
11.7% |
10.7% |
10.1% |
6.8% |
7.3% |
14.0% |
14.8% |
15.9% |
12.6% |
9.0% |
12.6% |
10.5% |
|
| *The sum
of the % totals may be greater than 100% because the respondents can select
more than one answer. |
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| Where did you do your holiday shopping? (Check all that apply) |
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| Discount
Department Store |
60.7% |
|
60.1% |
61.3% |
66.8% |
54.4% |
52.0% |
62.7% |
67.5% |
62.8% |
61.8% |
53.3% |
57.9% |
63.7% |
64.4% |
54.8% |
|
| Traditional
Department Store |
47.0% |
|
49.6% |
44.6% |
46.2% |
49.8% |
54.1% |
58.9% |
42.8% |
44.4% |
41.3% |
41.0% |
48.0% |
48.5% |
47.0% |
41.1% |
|
| Specialty
Retailer (such as a clothing or toy store) |
41.2% |
|
47.5% |
35.5% |
35.6% |
49.2% |
60.8% |
42.1% |
45.8% |
36.1% |
39.0% |
26.6% |
45.8% |
39.0% |
37.8% |
44.8% |
|
| Catalog |
6.1% |
|
5.8% |
6.4% |
5.9% |
6.8% |
3.5% |
3.3% |
9.2% |
5.1% |
6.3% |
8.3% |
6.6% |
8.2% |
5.2% |
4.4% |
|
| Internet |
27.4% |
|
30.9% |
24.1% |
24.9% |
31.4% |
25.5% |
32.6% |
31.2% |
30.6% |
25.9% |
16.2% |
31.7% |
27.0% |
27.3% |
24.0% |
|
| Grocery
Store |
13.6% |
|
12.9% |
14.2% |
15.6% |
11.7% |
7.4% |
10.9% |
13.5% |
15.1% |
14.6% |
19.1% |
9.5% |
12.4% |
15.1% |
12.7% |
|
| Drug
Store |
11.4% |
|
9.7% |
12.9% |
10.3% |
12.3% |
6.1% |
9.5% |
11.6% |
11.4% |
9.3% |
18.5% |
12.8% |
8.5% |
12.4% |
10.4% |
|
| *The sum
of the % totals may be greater than 100% because the respondents can select
more than one answer. |
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|
| How much did you spend on holiday shopping? |
|
| Average
Amount Spent this Weekend |
�$������� 302.81 |
|
�$��� 334.07 |
�$��� 273.83 |
�$��� 237.25 |
�$��� 390.93 |
�$��� 247.42 |
�$��� 271.29 |
�$��� 298.61 |
�$��� 363.88 |
�$��� 342.99 |
�$��� 290.39 |
�$��� 326.16 |
�$��� 269.53 |
�$��� 330.02 |
�$��� 287.40 |
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| in
billions |
�$����������� 27.8 |
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| About
what percent of your total holiday shopping have you completed thus far?
(Check only one) |
|
| 10% or
less |
47.6% |
|
49.3% |
46.0% |
49.4% |
44.6% |
54.6% |
46.7% |
49.1% |
45.4% |
45.0% |
45.5% |
48.4% |
46.1% |
48.3% |
46.8% |
|
| 25% |
14.6% |
|
15.9% |
13.5% |
12.7% |
17.8% |
17.6% |
16.1% |
15.1% |
14.2% |
12.4% |
12.2% |
13.2% |
18.0% |
14.5% |
12.4% |
|
| 50% |
12.3% |
|
11.7% |
12.8% |
11.6% |
13.6% |
8.2% |
14.0% |
14.3% |
12.3% |
12.3% |
10.8% |
12.5% |
11.4% |
12.8% |
12.5% |
|
| 75% |
18.0% |
|
14.9% |
20.9% |
17.8% |
18.3% |
12.8% |
18.5% |
17.1% |
19.2% |
18.4% |
21.1% |
18.1% |
16.1% |
17.8% |
20.4% |
|
| 100% |
7.5% |
|
8.2% |
6.8% |
8.4% |
5.7% |
6.9% |
4.8% |
4.3% |
9.0% |
12.0% |
10.3% |
7.7% |
8.3% |
6.5% |
7.9% |
|
| Total |
100.0% |
|
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
|
| Average |
35.6% |
|
34.1% |
36.9% |
35.7% |
35.1% |
30.4% |
34.3% |
33.0% |
37.6% |
39.5% |
39.1% |
35.7% |
35.3% |
34.8% |
37.2% |
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|
|
| Will
you shop online on the Monday after Thanksgiving? |
|
| Yes |
26.9% |
����������� 58,985,736 |
27.0% |
26.8% |
22.5% |
34.8% |
23.7% |
30.4% |
29.1% |
28.8% |
25.6% |
21.7% |
29.7% |
24.2% |
28.5% |
26.2% |
|
| No |
73.1% |
��������� 160,438,800 |
73.0% |
73.2% |
77.5% |
65.2% |
76.3% |
69.6% |
70.9% |
71.2% |
74.4% |
78.3% |
70.3% |
75.8% |
71.5% |
73.8% |
|
| Total |
100.0% |
���������
219,424,536 |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
100.0% |
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|
| Enter Country |
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| Country |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
|
| Total |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
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|
| �Date |
|
| ? |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
|
| Total |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
|
|
|
|
| �User |
|
| ? |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
|
| Total |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
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|
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|
| FileID |
|
| ? |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
|
| Total |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
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|
| Response |
|
| ? |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
|
| Total |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
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|
|
|
| Enter FileID |
|
| FileID |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
|
| Total |
0.0% |
|
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
0.0% |
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