The Chrysler Group is showcasing three of its new vehicles in a new co-branded TV ad campaign that highlights the benefits of Sirius Satellite Radio in Chrysler, Jeep and Dodge vehicles. The trio of 30-second spots features the 2007 Chrysler Aspen, the 2007 Dodge Nitro and, in the ad for the 2007 Jeep Wrangler Unlimited, skateboard legend Tony Hawk. The ads debut on network and cable today.
Details on the ads
"Song Conversation" -- Two couples in a 2007 Chrysler Aspen drive up to a drive-through restaurant's menu board. Over the talk-box, the attendant asks, "Can I take your order, please?" The passengers start calling out songs they'd like to hear on their Sirius radio: "I Want Candy," "Black Coffee in Bed," "Sugar, Sugar," "Tutti Fruiti," "Rubber Biscuit," "Nails for Breakfast, Tacks for Snacks," and "Rock Lobster." The attendant looks confused because he thinks they are placing a food order. The passengers settle on "Sonic Peaches," which the driver selects on the Sirius radio.
The Sirius logo comes on the screen with a voice-over: "Get any new Chrysler, like the all-new Aspen, equipped with a Sirius Satellite Radio, and you'll get a 12-month subscription to the best radio on radio." Back in the vehicle, the confused passengers are looking inside carry-out bags of food as one of them asks, "What did we just order?"
"Grinding" -- The spot opens on outdoor concrete steps with a metal rail running down the middle. A young skateboarder "grinds" down the rail, followed by a second. Standing on the sidewalk, the skateboarders look up to see a 2007 Jeep Wrangler Unlimited coming down on the rail, sideways.
Tony Hawk is behind the wheel. After the Jeep Wrangler Unlimited lands on the sidewalk, Hawk says to the skateboarders, "This thing's got pop!" The Sirius logo comes on the screen with a voice-over: "Get any new Jeep vehicle, like the all-new Wrangler Unlimited, equipped with a Sirius Satellite Radio, and you'll get a 12-month subscription to the best radio on radio." The spot closes with the skateboarders walking back up the stairs for another run. Hawk drives by them in the Wrangler Unlimited and says, "Now I'm going to try a hurricane." (A type of skateboard stunt.) Says one of the youngsters under his breath, "Show- off."
"Parking Space" -- Two couples out for a night on the town are cruising a parking lot in a 2007 Dodge Nitro, looking for a space to park. They find one, but the driver has to squeeze into it because another vehicle is parked nearly sideways. "I can't get out," says a passenger in the Dodge Nitro. "I got it," says the driver. He reaches for the dial of the Sirius Satellite Radio, finds a Hip Hop station and cranks up the volume. The vehicle taking up too much space starts to vibrate from the radio's sound waves, moving away from the Dodge Nitro, inch by inch. The Sirius logo comes on the screen with a voice- over: "Get any new Dodge, like the all-new Nitro equipped with a Sirius Satellite Radio, and you'll get a 12-month subscription to the best radio on radio." Back in the parking lot, the couples easily exit the Nitro. Not only did the music move the offending car away from the Nitro, it did the same thing to nearly all the vehicles in the lot.
