Scott Studios sells to dMarc Broadcasting

Like Jay Leno letting Conan take over "The Tonight Show" in 2009, Dave Scott-founder and CEO of Scott Studios-announces his retirement in three years.

His Scott Studios Corp., Computer Concepts Corp. and Scott Concepts Corp. have been sold to dMarc Broadcasting of Newport Beach, CA (Parent is dMarc Networks). Dave Scott remains President. For the rest of his tenure, he promises no operational changes in products supported, employees or location/phone numbers of Kansas and Dallas offices. dMarc Broadcasting is a newly formed technology and media company providing market-leading digital solutions and media services to the broadcast industry.

The new combo will expand Scott Studios' digital systems and add dMarc's data technologies to solve broadcast challenges such as advertising accountability, improving efficiencies, generating revenue from unsold inventory, and boosting advertising ROI. Scott systems also add program auxiliary data (PAD) of HD Radio and RDS, as well as revenue enhancements through data advertising and auxiliary data services.

dMarc is managed by Chad and Ryan Steelberg, young Internet millionaires who invented Smithsonian award-winning technology managing advertising on AOL, Netscape, Yahoo and other major websites. They also bought several rep firms, hiking revenues from 8 million to 40 million. Chad and Ryan have a 29 million war chest from King Street Capital to buy other radio companies to dovetail with Scott.

The integrated company boasts radio's largest customer base of digital systems: 4,600 stations, with over 1,800 in Arbitron-rated markets. This is 40% of the stations in the top 50 radio groups, including Cumulus, Citadel, Cox Radio, Infinity, Radio One, and Mapleton Communications.

"By integrating Scott Studios' market-leading digital and radio expertise with dMarc Networks' IP media solutions, dMarc Broadcasting is the strongest digital solution in radio," said Chad Steelberg, dMarc Broadcasting CEO. "Scott innovations, backed by dMarc's strong capital, will give stations more from their technology partners."

The executive management team for dMarc Broadcasting includes:

CEO: Chad Steelberg

President: Ryan Steelberg

President, Scott Studios: Dave Scott

President, International: Merrill Dean

Vice President, Engineering: Marc Scheele

Vice President, Media Operations: Scott Bogdan