In the second week of the 2004-05 broadcast season, ended Sunday, Oct. 3, broadcast again topped ad-supported cable, according to a TVB analysis of Nielsen Media Research figures.
ABC's "Desperate Housewives" took the top spot with a 13.62 HH rating. ABC's "Monday Night Football" was No. 2 with a 13.02 HH rating, and CBS's "CSI: Miami" was No. 3 with a 12.96 HH rating. Fox News Channel's coverage of the presidential debate was ad-supported cable's highest-rated program of the week, delivering a 5.47 and coming in at No. 50; in fact, three of ad-supported cable's seven programs in this week's top 100 report were related to the debate. On the broadcast networks, presidential debates are considered a "sustaining program," or a program without advertising support, and ratings are not reported.
In primetime, broadcast delivered 33.61 HH ratings points over ad-supported cable's 31.91 HH rating points; when cable's rating is adjusted to eliminate ADS homes, ad-supported cable's delivery drops to 24.76. In the A25-54 and A18-49 demos, the differences were even wider.
Weekly Broadcast vs. Cable Primetime Ratings: Households
In the second week of the broadcast season, which ended Sunday, October 3rd, broadcast delivered 33.61 HH rating points in primetime, while ad-supported cable delivered an aggregate 31.91 HH rating; when this rating is adjusted to eliminate ADS homes (as of September 2004, ADS accounts for 22.4% of Cable + ADS homes nationally), ad-supported cable's delivery drops to 24.76.
CBS finished in first place with an 8.12 HH rating; ABC followed with a 7.14 HH rating and NBC delivered a 6.75 HH rating.
TVB's research was conducted on a level playing field, and included all of broadcast television - including the newer network affiliates, Hispanic network affiliates and independent stations - and all of ad-supported cable.
BROADCAST NETWORKS PRIMETIME TRACK
Mon.-Sat. 8-11PM/Sun. 7-11PM
September 27 - October 3, 2004 (Week 2 of 2004-2005 Season)
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U.S. HH Rating
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Broadcast Network
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Week ending
10/3/2004
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STD as of
10/3/2004
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ABC
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7.14
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6.90
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CBS
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8.12
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8.49
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NBC
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6.75
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6.92
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FOX
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3.52
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3.51
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UPN
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1.81
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1.82
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WB
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2.17
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2.20
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PAX
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0.48
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0.47
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Independent Broadcast
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3.62
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3.55
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4 Nets
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25.53
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25.82
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7 Nets
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29.99
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30.31
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Total Broadcast
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33.61
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33.86
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Source: Nielsen Media Research, Galaxy Explorer Primetime Viewing Source Averages
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The top 10 ad-supported cable networks delivered 13.85 HH rating points in primetime this week; the remaining 55 ad-supported cable nets split 18.06 HH rating points. The top ad-supported cable nets this week were Fox News Channel, ESPN, and Nickelodeon.
TOP 10 AD-SUPPORTED CABLE NETWORKS PRIMETIME TRACK
Mon.-Sat. 8-11PM/Sun. 7-11PM
September 27 - October 3, 2004 (Week 2 of 2004-2005 Season)
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U.S. HH Rating
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Cable Network
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Week ending
10/3/2004
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STD as of
10/3/2004
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FOXNC
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1.81
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1.61
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ESPN
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1.65
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1.79
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NICK
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1.65
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1.68
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USA
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1.48
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1.43
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NAN
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1.34
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1.33
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LIF
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1.29
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1.26
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TOON
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1.22
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1.24
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TNT
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1.18
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1.20
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TBSC
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1.15
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1.13
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SPIKE
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1.08
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1.07
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Total Top 10 Nets
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13.85
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13.74
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Total Top 10 Nets, Less ADS
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10.75
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10.66
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Total Ad-Supported Cable
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31.91
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31.66
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Ad-Supported Cable, Less ADS
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24.76
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24.57
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* TBS Network viewing to the national east and west cable feeds only, with no viewing to local Atlanta broadcast feed of WTBS
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Source: Nielsen Media Research, Galaxy Explorer Primetime Viewing Source Averages. ADS adjusted ratings represent TVB estimate of Nielsen NPM data.
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