The ANA "Masters of Marketing" was the overall theme for the 2004 ANA Annual Conference held 10/7-10/10 at the Ritz-Carlton Naples, in Naples. This three-day program focused on issues critically important to ANA Members, including

Building Successful Brands, Marketing Accountability and ROI and Marketing Innovation/Creativity. The agenda featured a mix of keynote addresses and breakout sessions delivered by chief marketing officers of leading national and international corporations. Ron Insana of CNBC served as the emcee; The New York Times Luncheon Speaker was Pulitzer Prize winner, historian, PR man and politician William Safire. Featured speakers included:

* Yahoo CEO Terry Semel

* Saatchi & Saatchi CEO Kevin Roberts.

* Larry Light, EVP/Global Chief Marketing Officer McDonald's

* Terry Semel, Chairman and CEO, Yahoo!

* John Costello EVP/ Merchandising and Marketing, The Home Depot

* Kevin Roberts CEO Worldwide Saatchi & Saatchi

* Beth Comstock, VP/Chief Marketing Officer, General Electric

* Deborah Wahl Meyer, Corporate Manager/Marketing Communications, Toyota

* Michael Winkler, EVP/Chief Marketing Officer, Hewlett-Packard

* James Stengel Global Marketing Officer, Procter & Gamble

* Barbara Ford, VP/Global Advertising, Kraft Foods Global

* Paul Hyde, VP/Financial Services Practice, Booz Allen Hamilton

* Jim Garrity, EVP/Chief Marketing Officer, Wachovia

* Peter Littlewood, SVP/Corporate Marketing, Masterfoods USA

* Kathryn Olson, VP/U.S. Consumer Marketing/Wrigley

* Rebecca Saeger, EVP/Brand Mgmt. and Marketing Comm., Charles Schwab

* Jeff Bell, VP, Chrysler/Jeep Marketing, DaimlerChrysler

* Jeffrey Kwatinetz, Co-Chairman and CEO, The Firm

* John Hayes, Chief Marketing Officer, American Express

* Peter Sealey, Founder and CEO, Los Altos Group, Inc.