Katz now exclusive sales rep for Nassau
The Katz Radio Group announced their continued partnership with Nassau Broadcasting with the addition of 32 stations in greater New England, making them the exclusive national sales rep for the station group. Christal Radio, a division of the KRG, will represent the entire cluster consisting of 11 Nassau stations in Maine, 12 in New Hampshire and nine in Vermont.
"We are excited to expand our relationship with Nassau Broadcasting," said Katz Radio Group President Steve Shaw. "They have a track record of success in every market they enter, and working together gives us the opportunity to develop additional revenue in the Northeast."
Through current acquisitions, Nassau Broadcasting has emerged as a major player in Maine, New Hampshire and Vermont. According to Lou Mercatanti, President Nassau Broadcasting, "Once all acquisitions are completed, Nassau will be one of the largest broadcasters in New England serving seven contiguous markets and 2 million people from the coast of Maine to Southern Vermont. It was clear that in order to retain the best national sales representation in these markets we would continue to work with the Katz Radio Group. Through this collaboration, Nassau national sales has seen tremendous growth across all our current markets with YTD national business up 28%."
Katz Radio as been representing stations for Nassau since 1994.
Interep Innovations drums up 57 million in new business so far this year
Interep announced that its new business development efforts brought over 57 million new dollars to radio during January - September. This represents a 58% increase over the same period last year. New dollars developed specifically for Interep client radio stations are up 77% over last year.
Total developmental billing from new business, marketing services and renewals (i.e. those accounts previously developed by Interep sellers that have returned to radio) totaled 89 million during the first three quarters of 2004 - a 25% increase over last year.
Interep's company-wide new business development program is the driving force behind the company's "10x10" initiative to achieve a 10% share of ad dollars for radio by the year 2010. Ralph Guild, Interep CEO, said, "The last few years have taught us that we can not wait for economic recovery to buoy our industry; we must make our own recovery. Our entire sales staff is now being trained not only to optimize share for our clients at the time buying level, but also to develop new streams of revenue for our clients in order to meet their growth goals. If we continue to develop new dollars at the pace of 2004, we will exceed 100 million new dollars for radio next year."
CC supports democratic process with new initiatives
Clear Channel announced a series of ongoing initiatives that support the democratic process, culmination with the election this November. The company is enacting a variety of strategic initiatives across its divisions and in some instances in partnership with independent organizations.
Highlights:
* Clear Channel is committed to providing communities with extensive election news coverage and public affairs programming. CC Radio sent a team of reporters and technicians to both the Democratic and Republican National Conventions and transmitted daily customized audio reports and text to all of its 125 news bureaus throughout the country.
* CC's 37 TV stations are providing 5 minutes of free air time, in prominent time periods to all bona fide candidates in selected races in the 30 days leading up to the general election. In addition, newsrooms will continue to provide expanded local political coverage aimed at providing perspective and depth to help viewers understand the positions of candidates and issues and Clear Channel will facilitate and broadcast town hall meetings and candidate debates, including questions from viewers and candidate interviews.
* As a direct outcome of CC's local advisory board program, where local management from each of the company's operating units organize regular forums for discussion with local community representatives, cross-divisional voter registration drives have been developed that leverage CC's media properties to get out the vote.
* As the media and entertainment partner for Declare Yourself (www.declareyourself.com), a nonprofit, non-partisan youth voter's registration recruitment program founded by Norman Lear, CC is creating and implementing a series of initiatives across its radio, outdoor and entertainment divisions as part of a year-long public awareness program that educates young people about the importance of civic engagement and voting. CC's initiatives include radio promotion spots, billboards and voter registration tables at live entertainment venues where people can register to vote on the spot. In addition, CC Radio is supporting 18 college campus voter registration recruitment festivals in 18 markets, including on-air announcements, live remotes, interviews, Web site banner ads, and other promotions. Premiere Radio Networks will also record "go vote" liners to be made available to over 2,000 radio stations.
* CC also continues to be a supporter of Citizen Change, a non-partisan, non-profit organization with a mission to educate, motivate and empower millions of young Americans to access their power and vote on November 2nd.
* As part of CC's 120 million commitment to the Ad Council made earlier this year, one of the many Ad Council campaigns running on Clear Channel media properties will include the "VOTE" campaign. The "VOTE" campaign is a strong call-to-action for voter registration and is currently being run in Washington, Baltimore, Daytona Beach, Milwaukee, Tucson, Houston, Philadelphia, Chicago and Wichita, with more markets expected to be rolled out as the election approaches.
* CC CHR stations also sponsored The Ashlee Simpson and Ryan Cabrera Rock, Vote and Win Contest in September. The contest empowered teens across the country to get eligible voters in their communities registered to vote.
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