ARBITRENDS Trend Report
BOSTON Metro DAYPART:Mon-Sun 6a-Mid
DEMOGRAPHIC:Persons 12+ MARKET POPULATION:��� 3,888,800
LIST BY RANK ON AQH SHARE
Spring 2004 Summer 2004
Est Rnk Est Rnk
WBZ-AM 6.0 1t 6.6 1
WEEI-AM 5.8 3 5.9 2
WJMN-FM 6.0 1t 5.5 3
WXKS-FM 5.5 4 5.4 4
WMJX-FM 5.3 5 4.8 5
WODS-FM 4.7 7 4.1 6
WBCN-FM 4.2 8 3.9 7
WKLB-FM 3.2 12t 3.8 8t
WRKO-AM 5.0 6 3.8 8t
WCRB-FM 3.2 12t 3.6 10
WZLX-FM 3.4 11 3.5 11t
WROR-FM 3.2 12t 3.5 11t
WTKK-FM 3.5 9t 3.2 13t
WBMX-FM 3.5 9t 3.2 13t
WAAF-FM 2.5 16 2.9 15
WQSX-FM 2.7 15 2.7 16
WPLM-FM 1.6 19 2.0 17
WBOT-FM 1.4 20 1.9 18
WBOS-FM 2.1 17 1.5 19
WXRV-FM 1.0 22t 1.4 20
WILD-AM # 1.7 18 1.2 21
WXKS-AM 1.0 22t 1.1 22t
WXLO-FM 1.2 21 1.1 22t
WGIR-FM 0.6 26t 1.0 24
WAMG-AM 0.6 26t 0.8 25
WZID-FM 0.8 24t 0.7 26
WOKQ-FM ** 0.6 27t
WFNX-FM @ 0.8 24t 0.6 27t
WSRS-FM 0.4 30 0.5 29t
WCTK-FM ** 0.5 29t
WJIB-AM 0.6 26t 0.4 31t
WEZE-AM 0.5 29 0.4 31t
WBRU-FM ** 0.4 31t
WFEX-FM @ 0.1 34
Market Total 100 100
# Audience estimates adjusted for actual broadcast schedule: WILD-AM Mon-Sun 6a-Mid in Spring 2004.�� WILD-AM Mon-Sun 6a-Mid in Summer 2004.��� ** Station(s) not reported this survey: WOKQ-FM, WCTK-FM, WBRU-FM in Spring 2004.��� @ Simulcasting Partners.See Station Information and Special Notices sections of the applicable Radio Market Report: WFEX-FM with WFNX-FM in Spring 2004. WFEX-FM with WFNX-FM in Summer 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.