| ARBITRENDS Trend Report |
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| HARTFORD-NEW
BRITAIN-MIDDLETOWN Metro |
DAYPART:�
Mon-Sun 6a-Mid� |
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| DEMOGRAPHIC:� Persons 12+ |
MARKET POPULATION:��� 1,020,200 |
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| LIST
BY RANK ON AQH SHARE |
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Spring 2004 |
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Summer 2004 |
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Est |
Rnk |
Est |
Rnk |
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| WRCH-FM |
�10.5 |
1 |
�9.9 |
1t |
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| WTIC-AM |
�9.5 |
2 |
�9.9 |
1t |
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| WZMX-FM |
�7.1 |
5 |
�8.0 |
3 |
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| WWYZ-FM |
�7.3 |
4 |
�7.1 |
4 |
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| WDRC-FM |
�4.1 |
9 |
�6.3 |
5 |
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| WHCN-FM |
�5.5 |
6 |
�5.8 |
6 |
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| WCCC-FM |
�7.5 |
3 |
�5.4 |
7 |
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| WTIC-FM |
�5.1 |
7t |
�5.3 |
8 |
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| WKSS-FM |
�5.1 |
7t |
�4.8 |
9 |
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| WDRC-AM @ |
�3.0 |
11 |
�3.6 |
10 |
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| WPHH-FM |
�3.2 |
10 |
�3.0 |
11 |
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| WLAT-AM |
�1.8 |
13 |
�2.0 |
12t |
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| WAQY-FM |
�2.3 |
12 |
�2.0 |
12t |
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| WPLR-FM |
�1.4 |
14t |
�1.8 |
14 |
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| WPOP-AM |
�1.4 |
14t |
�1.2 |
15 |
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| WKCI-FM |
�0.9 |
17 |
�1.1 |
16 |
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| WFAN-AM |
�1.3 |
16 |
�0.9 |
17 |
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| WPKX-FM |
�0.4 |
20 |
�0.7 |
18 |
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| WCBS-AM |
�0.6 |
18 |
�0.6 |
19t |
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| WMAS-FM |
�0.5 |
19 |
�0.6 |
19t |
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| WMMW-AM @ |
�0.1 |
21 |
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| Market Total |
100 |
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100 |
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| �@ Simulcasting Partners.� See Station Information and Special
Notices sections of the applicable Radio Market Report: WDRC-AM with WMMW-AM
in Spring 2004. WDRC-AM with WMMW-AM in Summer 2004.�� The estimates provided by Arbitrends v1.4
are derived from the diaries that provide the data in the Radio Market Report
and are subject to the limitations stated in that report.� Due to these limitations, inherent in
Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be
determined to any precise mathematical value or definition.� Arbitrends is not part of Arbitron's
regular syndicated service and is not accredited by the Media Rating Council
(MRC). |
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| �
2002 Arbitron Inc. |
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